Life, 1919-09-18 · page 40 of 48
Life — September 18, 1919 — page 40: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. It contains two unrelated ads: **Left side:** Martin & Martin Shoes advertisement. This is a straightforward product pitch emphasizing that quality shoes are economical long-term investments. The rhetoric appeals to consumers wanting "the best"—whether for prestige or thrift. The accompanying illustration shows a well-dressed man and woman, likely representing the shoe brand's target market. No satire or caricature is evident. **Right side:** Milo Violets advertisement—a delicately scented gold-tipped product (likely breath mints or similar) in a luxury box for $2.50. The decorative floral illustration is purely ornamental marketing. Neither ad contains recognizable political figures, social commentary, or satirical humor. This appears to be a standard magazine page from Life's commercial content, not an editorial cartoon section. The "Considered Statement" framing is merely formal advertising copy typical of early 20th-century product promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A (onsidered Statement by Ms Martin & Martin Just as it takes all kinds of people to make a world, so does it take all sorts of produéts to supply their varying tastes. Martin €§ Martin Shoes are made solely with a view of supplying the demand for the best. This includes a large and growing number of people. Many of them want the best for its own sake. They have an unvarying instinét for quality, which is satished with nothing else. Others demand the best for economy’s sake. They have learned that the best shoes— if they are rea/ly the best and not merely the most expensive —are always the cheapest. Martin & Martin shoes are fashionable because they are the fizest shoes made. They are popular because their quality makes them the most economical shoes to wear. They are fitted and priced as carefully as they are made— with your permanent satisfaction in view as the only result which can be prof- itable to us. Nore —Those who cannot visit the stores buy satisfac- torily by mail. Our fitting charts, simple, accurate, and easily used, will be sent upon request. Martin €¥ Martin Fine Shoes and Hosiery for Men and Women New York: 583 Fifth Avenue &? 1 East Thirty-fifth Street Chicago: 326 Michigan Avenue South —— €-— REQUIREMENTS OME oeople chooe « h quirement meet it in a w Europ. Single DELICATELY SCENTE GOLD TIPS Dr lO BOX DELUXE OF 100 $258 If'your dealer cannot supply ae! write Dept MY. 1790 Broadway ew’ To! comicbooks.cainyy