Life, 1919-09-18 · page 37 of 48
Life — September 18, 1919 — page 37: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not satire or political commentary. It appears in *Life* magazine (page 515) and promotes R.J. Reynolds Tobacco Company's product. The ad uses standard early-20th-century marketing claims: Camels are "unique in quality," made from a "blend of choice Turkish and choice Domestic tobaccos," and notably leave "no unpleasant cigaretty aftertaste or odor"—suggesting competitors did. The iconic camel logo and packaging are prominently displayed. The price is listed as **18 cents per package**. **For modern readers:** This represents an era when cigarette advertising was legal in mainstream magazines and made explicit health claims (no unpleasant smell/aftertaste) we'd now recognize as misleading. The casual, trusted tone reflects the pre-1960s period before surgeon general warnings and advertising restrictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AMELS supply in a lavish way everything you ever hoped to find in cigarettes! Camels are so unique in quality, in flavor, in full-bodied-mildness, in refreshing satisfaction that you should not delay your pleasure an instant! Try Camels out to the limit—then compare them with any cigarette in the world at any price! Quality alone would make Camels distinctive. But, behind quality is Camels expert blend of choice Turkish and choice Domestic tobaccos. This blend is a revelation to cigarette smokers! You'll prefer it to either kind of tobacco smoked straight, it is so mellow, so delightful. Prove conclusively that Camels are made to meet your most exacting demands; that you can smoke them liberally without tiring your taste! And, know yourself that Camels leave no unpleasant cigaretty aftertaste or unpleasant cigaretty odor! Quality will make you keen for Camels! Camels are sold everywhere in scientifically sealed pack- ages of 20 cigarettes; or ten packages (200 cigarettes) ina dlassine-paper-covered carton. We strongly recommend this carton for the home or office supply or when you travel. R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C. B EROME CIGARETTES* comicbooks.com