Life, 1919-09-18 · page 31 of 48
Life — September 18, 1919 — page 31: what you’re looking at
What you’re looking at
This is a **Goodyear Tires advertisement**, not political satire. The page shows an actual photograph of a tire tread impression left on a brick surface. The ad claims that Goodyear's "All-Weather Tread" design leaves distinctive, visible marks on various road surfaces—presented as evidence of superior grip and performance. The marketing argument: the tread pattern's clarity demonstrates effectiveness; more drivers choose Goodyear than competitors. The photograph serves as proof of the product's distinctive engineering. This represents early 20th-century advertising strategy: using technical/scientific imagery to suggest product superiority and reliability to automobile owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
On every type of road that is traveled by motor cars, the sharp clean characters of the Good- year All-Weather Tread have plainly written this impressive story x More people ride on Goodyear Tires than on any other’ kind This is an actual photograph of the impression left on a brick pavement by the Goodyear All- Weather Tread comicbooks.com