Life, 1919-09-18 · page 28 of 48
Life — September 18, 1919 — page 28: what you’re looking at
What you’re looking at
**Top Cartoon - "The Next Step in Prohibition":** This satirizes the women's suffrage/prohibition movement. The central male figure (appears to be a politician or authority figure) is flanked by a woman and man, with smaller figures below representing various groups. The caption suggests the cartoon mocks what comes after prohibition passes—implying women's activism will continue escalating with new, increasingly absurd demands. **Bottom Section - "Keeping in Style":** This article satirizes the "American Federation of Ladies," a fictional women's movie-theater lobby threatening to strike. The satire is that these women won't present reasonable demands to theater managers; instead, they'll demand Congress convene. Their three demands are humorously trivial: wider theater seats (30 inches minimum), eliminating educational films, and ensuring movie titles match actual content. **Overall Point:** The page mocks organized women's activism as frivolous and attention-seeking, using exaggeration to suggest women's demands—whether about prohibition or cinema—are unreasonable and designed primarily for theatrical effect rather than genuine reform.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE NEXT STEP IN PROHIBITION The French Babies CA; Call, Glen Ride Renrwats: RABY NUMBER 3744 Already acknowledged « creawawiea S.J. BG. RB, a Ply an: auth, Mass 0s woe Employees of Rochester Tce Cream Company. Rochester. N.V. 19.50 $47.19 RABY NUMBER 3745 The Madison County Farmers’ Club, London, Ohio Keeping in Style T is understood that, after months of quiet preparation, the American Federation of Ladies, representing the membership of the motion-picture audiences of the coun- try, is about to walk out. Of course the strike will be conducted in the very latest style; no grievances will he presented to the picture-theatre managers, but an ulti- matum will be delivered to the President, who will be expected to summon Congress in joint session and make a scene in favor of the discontented women. As the members pledged themselves not to reveal the demands they are to make, they are now available. In brief, they are: First, a minimum thirty-inch seat for all theatres; second, elimination of all travel and educational films; third, a guarantee that everything suggested by a title will positively be shown, “say! po YoU KNOW You SAT ON MY comicbooks.