Life, 1919-09-11 · page 5 of 48
Life — September 11, 1919 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes "Superspun" silk fabric (formerly called "Empire Wash Crepe"), marketed as a supreme silk suitable for men's dress shirts. The image shows two men in an interior setting, apparently examining or discussing fabric. The advertisement emphasizes that Superspun represents superior weave quality and durability compared to other Empire Loomcraft Silks, with claims that the material is washable and resistant to inferior imitations. The text encourages readers to request Superspun when ordering shirts and to ask their shirtmaker to display the complete Empire Loomcraft Silks assortment. This is straightforward commercial messaging typical of *Life* magazine's advertising content from this era—no political cartoon or satire is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Superspun Formerly called Empire Wash Crepe This. supreme silk for men splendidly justifies its name—Superspun—a master weave. It is made in many designs of rare beauty and its wearing qualities are remarkable. Other Empire Loomcraft Silks—all washable shirtings of distinctive pattern and enduring texture—are * Mel- lowspun, *Shapspun,* Guildcrepe, teau, *Commodore Crepe, * Kingcloth. « Pot.) If you have your shirts made to order, ask your shirtmaker to show you his com- plete assortment of Empire Loomcraft Silks. The name is woven in the selvage. iy wear 6 them at most of the better shop: and the Empire Loomcraft label isin every shirt to safe- guard you against inferior silks, comicbooks.com