Life, 1919-09-11 · page 36 of 48
Life — September 11, 1919 — page 36: what you’re looking at
What you’re looking at
This page combines a **business cautionary tale** (left) with promotional advertising (right). The main cartoon illustrates why an Eastern lace company's traveling salesman costs them $700: he misread prices due to uncorrected vision, quoting $136 instead of $176 per yard. The firm's urgent telegram—"GET GLASSES OR COME IN OFF THE ROAD"—humorously delivers the message that poor eyesight endangers his job and their business. This serves as a **public service message** from the Associated Optometrists and Opticians of America, promoting eye examinations. The implicit argument: defective vision causes real financial harm; businessmen should get checked. The right side shifts to an unrelated biographical piece about **Andrew Carnegie** (the industrialist philanthropist, though not named in visible text), discussing his wealth management and charitable giving. Below that is a booster advertisement for **Omaha, Nebraska**, emphasizing its industrial potential and business opportunities. The page mixes public health advocacy with general corporate promotion—typical of Life magazine's editorial-advertising blend.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Seven Hundred Dollar Mistake “GET GLASSES OR COME IN OFF THE ROAD” MADE HIM GET GLASSES The moral is self-evident in the follow- ing very pointed illustration of what it cost an Eastern lace concern because their salesman did not wear glasses. The traveling salesman in question sold a large bill of laces at $136 per yard, while the firm’s printed quota- tion was $176. The order was a large one. The loss resulting from the mis- take was seven hundred dollars. Assoon as the order was re- ceived by the firm a telegram was sent immediately to the salesman: “GET GLASSES OR COME IN OFF THE ROAD.” The salesman had never before real- ized that he needed glasses, but took the telegram to an Optometrist with the request for an examination. He was found to need glasses badly. Have you ever stopped to think that YOUR eyes may not be a hundred per- cent. efficient? There is an Optometrist member of this Association in your city. He will be glad to tell you if your eyes are spelling success for you. Write for Booklet, ‘The Conservation of Eye- sight”’—we will send you a copy gralis Associated Optometrists and The Emblem of Superior Optical Service, Look for it where you buy your Opticians of America, Inc. lasses. Home Office, RICHMOND, VIRGINIA Mr. Carnegie (Continued from page 460 How could he spend even his What could he do with all that that was worth while? The problem novel. Only one other person in world had any such amount of lo money or any such problem to face, and he had not got far in solving it. It was a sort of joke that anyone should h got together such a mass of money question was whether the joke was to by on Andy. He bent his wits to provide that it should not. Still hale and vigorous at ted in to enjoy life and make his money serve him. He did both and it was a great feat, Until his strength finally began to fail when he was about eighty, he had a lot of fun, and got immense credit for his en s gifts, bestowed with care, under the best advice he could command, and with the natural eye of a business man for adver- tisement. His mountain of money did not hinder him in the pursuit of happiness. He never let it. On the contrary, he made it help him. Some rich men suffer pain at letting go of money. Andrew Car- let go wonderfully, and was happy sixty-six, he Give him credit for that, and for his kindliness evidenced in a long pension list that he never fully published. Giv« him credit for great intelligence. How much good he did in the world with Carnegie libraries, and foundations, peace palaces and propaga teachers’ pensions, and all the he established to get certain t continuously and keep his nani is another question which it will take time to answer. The great and lasting gifts to the world are spiritual. He did not have them to give. Of what he did have he gave as intelligently as he could, and with power, and much good will E. SM, Omaha “Where there’ [Sing Prosperity’ With more than a billion dollars war ‘pro- fits from the products of her soil, Nebraska will spend immense sums on needed pub- works and private improvements Omaha is the natural manufacturing and distributing point for Nebraska and the rich ‘agricultural middle. west’ Thirty- fourth city in population—thirteenth in bank clearings. Ideal location for manu- facturers, wholesalers, retailers and other business or professional men. Investigate Omaha's Oppartenities for YOU. \ | New Omaha Book of dependable jnforchathie, tee | t on request. Address Dept” 4 2”