Life, 1919-09-04 · page 44 of 48
Life — September 4, 1919 — page 44: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not political cartoons. The dominant feature is a **Ross's Ginger Ale advertisement** featuring a bottle and copy claiming superiority through imported quality—a common early-20th-century marketing appeal to prestige. The right side contains: 1. **"Gardens and Cities"** — a sentimental poem by Jeannette Phillips Gibbs contrasting flowers in nature with men in cities, suggesting urban life lacks beauty or goodness. 2. **Two cartoon vignettes** depicting office heat: a man "nearly prostrated by heat in his office" and another "on vacation"—light humor about summer workplace discomfort. 3. **"A Practical Millennium"** — satirical editorial musing on historical ages (Stone, Bronze, Iron, Capitalistic) and proposing an "Age of Humor" as humanity's redemptive future. It ironically questions when humor will be valued over academics and calls for "laugh-doctors for the sick." The piece gently satirizes modern civilization's overly serious nature. The overall page reflects early-1900s Life magazine's mix of consumer advertising with light social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"Cais Ideal for the misshapen ww omany flowers did God put ia You could not buy _ sen a better ginger ale “rowers than at any price. You pay a little more for ROSS’S, the Im- ported Ginger Ale, but you get the Best. Hie TS NEARLY PROSTRATED BY THE HEAT IN HIS OFFICE fheimported BELFAST Ginger Ale Cc Cc Cc Cc Cc Cc Cc Cc Cc Cc | Cc Cc Cc Cc Cc c Cc Cc Cc Cc cp Co c U ct | Cc C i Cc) a When will men ty to rule us RUT ON VACATION A Practical Millennium WE. have had the Stone Age, the Copper Age, the Bronze Age. because of their ser f humor? When will men and w marry be- cause of their mutual will to laugh? We have had the Theological Age, the Romantic Age and the Age of Reason. We have had the Iron Age, the Capitalistic Age, and we may now be going into the Bolshevik 7 But when shall we h he great redemptive age, the Age of Humor? When will children be taught that humor is greater than geography, thomboids or arithmetic? — When will there he laugh-doctors for the sick? Wanted: A Homer of Laughter and a Columbus of Humor for a sick world. = ward Kenvege a Yung Wenn Deal Et. meee Si