Life, 1919-09-04 · page 40 of 48
Life — September 4, 1919 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large W.L. Douglas shoe advertisement touting the brand's price-stamped guarantee system (prices $5-$10). The ad emphasizes that the stamped retail price protects consumers from inflated markups and promises consistent pricing nationwide. Below the shoe ad appears a brief satirical story titled "The Great Employers' Strike," which depicts employers refusing to pay workers' salaries—a dark inversion of typical labor strikes where workers refuse work. The page also contains a humorous anecdote titled "Irish and English Can Agree," where a colonel describes his regiment's preference for working with British soldiers over French ones, suggesting unlikely camaraderie between traditionally antagonistic groups. The remaining content includes advertisements for E.Z. Garter and other products. **For modern readers:** The shoe ad reflects early 20th-century consumer concerns about pricing transparency and fair value. The satirical content pokes fun at class dynamics and international military relationships during or after WWI.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
stamped price W.L. Douglas , a! guarantee that the shoes e always worth B price paid reten THAT HOLDS ITS SHape. 00 $900 92° & $10.20 =f “THE SHOE $500 SGo° sva You can save money by wearing W. L. Douglas shoes, the best known shoes in the world. Sold by 106 W. L.Douglas own stores and over 9000 shoe dealers. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be pro- duced for the price. Since 1883 W.L. Douglas name and the retail price has been “stamped on the bottom of the shoes before they leave the factory. The stamped price never changed; het this protects the wearers against unreasonable profits ing after the and has saved them millions of dollars on their footwear. . loans to the pres The stamped price is W. L. Douglas personal guarantee dent of the Employers’ that the shoes are always worth the price paid for them. The prices are the same everywhere—thcey cost no more in San Francisco than they do in New York. W. L. Douglas $7.00 and $8.00 shoes are absolutely the best shoe values for the money in this country. They are : the leaders everywhere. W.L_Douglas $9.00 and $10.00 = iqmisnesne when at a frenzied meeting shoes are made throughout of the finest leather the obtained in your ui market affords, with a style endorsed by the leaders of Fron charge peed ra wie America’s fashion centers; they combine quality, style _[!lustated Catalog showing vow and comfort equal toother makes selling at higher prices. ; W.L.Douglas shoes are made by the highest paid, skilled We. shoemakers, under the direction and supervision of expe- rienced men, all working with an honest determination President W. L. DOUGLAS SHOE CO. to make thebest shoes for the price that money can buy. anccEton nase. Ua A TR Here’. s Garter — Comfort jt you've never had real rter comfort it’s be- cause you've never worn the E.Z. GARTER “Wide for Comfort"” WHILE YOU ke des The Great Employers’ Stnke T! great employers’ strike wa inaugurated a Saturd: which to pay the salaries of their em Bg Insist upon having W.L. Douglas shoes with his name and price stamped on the bottom ployees The strike was net unexpected. had been forecast the preceding wed union a number of ing a just share in the profits of the@ll wn businesses. “ My children are opi Irish and English Can Agree They got on with them perfectly, par- HERE is no racial antipathy: be- ticularly our Irishmen.” tween the English and the Irish The priest was astonished at that, There is political had blood between and wanted further — information them, but under fair conditions they “Here's Lieutenant Rooney, promoted get along perfectly well together from the ranks,” said the colonel The colonel of a regiment of engi- “Talk to him. There's Lieutenant neers came home from France with Sullivan, Ask him about it.” his regiment on a transport which also The priest did so. “Did you like brought an Irish Catholic priest. The the Englist he asked them. They colonel said to the priest one day nodded.“ Why? “My regiment is fifty-five per cent Irish. Our first service in France was with the British. Then for a while we served with the French, and later with the British again. My men were delighted to get back to the British. “ Best sports in the world, yer rever- ence!" Get Ireland going right, and there is no people on earth that the Irish will tie up to closer or more naturally than to the English. comicbooks.cqnnym