Life, 1919-09-04 · page 35 of 48
Life — September 4, 1919 — page 35: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement. W. & J. Sloane, a high-end interior design and furniture company, is promoting their collection of antique Oriental rugs, particularly mosque prayer rugs from the 18th century. The large image shows an ornate Ghiordes prayer rug with elaborate geometric and floral borders framing a central prayer niche. The ad targets wealthy clients interested in "early Eastern Art," offering both imported antique rugs and custom weaving services in various sizes and designs. The company operated from locations in New York, Washington D.C., and San Francisco. This represents typical early 20th-century Life magazine advertising—luxury goods marketed to affluent readers. There is no satirical or political content present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ere twins, dds, “ exci d ins nviting! We offer for inspection A SUPERB COLLECTION OF ANTIQUE MOSQUE RUGS SIA AAAZ in Ghiordes, Koula, Ferraghan and other weaves of great interest to all lovers of early Eastern Art. EARLY XVIII CENTURY GHIORDES PRAYER RUG Also an assortment of Antique and Modern Oriental Carpets unsurpassed in extent and merit, in a wide range of sizes. We are prepared to weave Rugs of any desired dimensions, in designs and color-effects planned to meet your special requirements. We will be glad to advise you as to what we have for your particular needs. W. & J. SLOANE Direct Importers of Eastern Rugs Interior Decorators Floor Coverings and Fabrics Furniture Makers FIFTH AVENUE AND FORTY-SEVENTH STREET, NEW YORK WASHINGTON, D. C. SAN FRANCISCO. CAL. comicbooks.com