Life, 1919-09-04 · page 31 of 48
Life — September 4, 1919 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's a full-page **Goodyear tire advertisement** from Life magazine (page 413). The image shows an aerial photograph of multiple commercial trucks equipped with various tire types, arranged in a yard. The ad features a testimonial from William Fullerton, manager of a Chicago motor truck service, claiming that his fleet switched exclusively to Goodyear Solid Tires five years prior and has never used competitors since. The advertisement emphasizes durability through specific metrics: Fullerton's 14-truck fleet averaged 22,062 miles per tire over 2.5 years while hauling heavy industrial cargo (sheet steel, paper) under rough urban conditions. The text positions Goodyear's service stations as key to this reliability. This represents early 20th-century **industrial advertising**, using real business testimonials and quantified performance data as persuasion tactics—a common approach in trade publications aimed at fleet managers and business owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
you find I never ine have a aturally treating itt, Pay for ever be tinue te a week Ster, SAY AY \WA ARE WU @ A \ i Wi\\ TARUUKE \\ AN) y bY vai “ PREVIOUS to five years ago we used different leading makes of solid truck tires. Since five years ago we have never used anything else but Goodyear Solid Tires. And it is our decision to use only Goodyear Solid Tires in the future. Our reasons are the same reasons that have caused many others to take the same action.”’— William Fullerton, Manager, William Fullerton Motor Truck Service, 3455-7 So. Morgan Street, Chicago ™ Carefully kept mileage records show that Goodyear Solid Tires have easily earned their places on all the wheels of the 14-truck fleet operated by the William Fullerton Motor Truck Service in Chicago. Five years ago Goodyear Solid Tires won adoption on this busy fleet by outdistancing several other leading makes of solid tires in mileage tests conducted under regular working conditions. And their later mileages, recorded as they have matured during the last two and one-half years, have averaged 22,062 per tire, a figure decidedly impressive in this particular type of service. For the Fullerton trucks are hard-working trucks and the eighty Goodyear Solid Tires, required to equip them completely, must grind along all day under heavy car- goes of sheet steel, paper and other dead-weight ma- terials while encountering car tracks, bad pavements and dangerous litter. We talked about the eighty to Mr. Fullerton, who stated that part of the credit should go to a local Good- year Truck Tire Service Station which made tire conservation practical despite the bad conditions frequently encountered. So the story of the eighty Goodyear Solid Tires, and all previous Goodyear eighties, is not just a story of higher tire mileage and lower tire mile cost but a story of tire quality and service that, combined, assure the permanency of these things. THe Goopyrar Tire & Rugger Company, Akron, Onto comicbooks.com