Life, 1919-09-04 · page 29 of 48
Life — September 4, 1919 — page 29: what you’re looking at
What you’re looking at
This is a **tire company advertisement**, not political satire. The page promotes Fisk Cord Tires to early automobile owners (likely 1910s-1920s based on the car style and typography). The image depicts a well-dressed man in a suit and hat standing beside a touring car, with passengers and onlookers. The composition suggests leisure, status, and modern mobility—selling aspirational lifestyle rather than just a product. The advertisement's pitch emphasizes **durability** ("roll off the miles, thousand after thousand, without interruption"), **appearance** ("big, handsome, good looking"), and **mileage**—key concerns for early motorists when tire reliability was genuinely uncertain. The small cartoon vignette (left margin, unclear subject) appears to be supplementary comic content, separate from the main ad.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fick Cords 0 Ribed and Skid T) built into its tires + F ISK CORD TIRES are built te endure, to roll thousand, without interruption and without inconyeni WT Ry your a ur comfort, and they do ene in excess of what 3 Axn THey are big. handsome, good looking—you have the satisfaction bred appearance plus excess mile Test two things, mileage and appearance, which you demand in Cords give you in large degree. Next time FISK ISK CORD TIRES comicbooks.com