Life, 1919-08-21 · page 4 of 40
Life — August 21, 1919 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for *Life* magazine, not political satire. The central image shows a cherubic Cupid figure labeled "HOME AGAIN!" carrying shopping bags, suggesting the return to domestic life and spending after summer vacation. Below is an illustration of a **donkey** with the caption: "THE WAY WE FEEL WHEN SOMEBODY ASKS US WHAT THE RATES ARE IN THE ATROCIOUS COUPON OPPOSITE." This is self-deprecating humor—the magazine jokes that readers feel stubborn and obstinate when asked about subscription pricing shown in the coupon section. The text encourages autumn subscriptions, emphasizing the magazine's affordability. The overall tone is lighthearted commercial promotion rather than political commentary, using humor to make the subscription pitch more engaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOME AGAIN! Summer is now beginning to feel shooting pains in the back, and these will soon be succeeded by premonitory chills. Have you had a good time? Or even now are you thinking of that ever-mount- ing cost of living? Don’t! The price of this often delightful paper remains the same. And now that you are getting ready to settle down to the grim tasks of autumn, it is high time to think about send- ing in your annual subscription. Several sample copies will be sent to any address on receipt of ten cents or sixpence. Special Offer Enclosed find One Dol. (Canadian - 13, Foreign $1.26). “Send Lire for three months to Open only to new subscribers; no sub 4 scriptions renewed at this rate. - THE WAY WE FEEL WHEN A SOMEBODY A: US WHAT LIFE, 17 West 31st Street, New York. 105 THE RATES ARE IN THE ATRO- clous couros SITE o One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) = comicbooks.com'