Life, 1919-08-21 · page 2 of 40
Life — August 21, 1919 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Michelin Tire advertisement**, not political satire. The page features a large illustration of a hand holding a tire cross-section, with measurement markings visible on a ruler the hand is using. The ad's message is straightforward commercial persuasion: consumers should ask their tire dealers to show cross-sections of different tire brands so they can compare the thickness of rubber and fabric materials. Michelin claims their tires contain more wear-resistant materials than competitors—specifically noting their 34x4 Universal model has "a solid though flexible mass of wear-resisting rubber and fabric almost an inch thick." The appeal emphasizes quality materials and reasonable pricing. The Michelin Man mascot appears in a small logo at bottom right. This represents typical early 20th-century tire advertising strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Puplishet Weekty by Lite hing Company Estered as Second Class Mat st Sigt Sire ¥ Before deciding on yout Gash have your sedertate you cross-sections of the ‘VariotS'makes you are consider- ing—so that you can measure the’ total thickness of the Tubber and fabric used in building up the various makes. You will find that Michelin Tires embody more of these mileage-giving matefials, Inthe 34x 4 Michelin Universal, for example, there.is a solid though flexible mass of wear-resisting Rabper and fabric almost a1 inch thick. y And every bit of the materials usediis of the highest quality. Yet Michelins are moderate in price. bag ara TIRE CO., Milltoy comicbooks.c@nms