Life, 1919-08-14 · page 42 of 44
Life — August 14, 1919 — page 42: what you’re looking at
What you’re looking at
This is primarily **a cigarette advertisement**, not political satire. It appeared in *Life* magazine during the early-to-mid 20th century when tobacco advertising was legal and common in mainstream publications. The image shows a man in tennis attire holding a racket and cigarette, with the tagline "Satisfy—I'll say so." The advertisement positions Chesterfield cigarettes as satisfying to smokers, emphasizing their unique blend of Turkish and domestic tobacco. **Key context for modern readers:** - This represents an era when cigarettes were openly advertised as desirable consumer goods - The athletic imagery (tennis player) was typical marketing strategy—associating smoking with health, vigor, and leisure - The "secret formula" claim was common advertising language - This would be illegal advertising today due to health regulations and tobacco marketing restrictions The page is essentially a vintage commercial document, not social commentary or political cartoon.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
© Satish ~ IT say so. 99 HIS Chesterfieldcigarette does more than please the taste. It gives smok- ers a new kind of cigarette enjoy- ment, the one thing they’ve always wished for in a cigarette. Chesterfields let you know you’re smoking —they go straight to your smoke-spot—they satisfy. It’s because of the blend—an exactly pro- portioned blend of the finest Turkish and Domestic tobaccos. And the formula for this blend is the manufacturer’s secret. It cannot be copied—or even closely imitated. Today—ask your dealer for “those ciga- rettes that satisfy.” Liggette Myers Febacco Ce. NOTE—Chesterfield’s moisture- proof package keeps them firm and fresh, whatever the weather. Turkish and PCT GARETTES Domestic Iebaccos-hlended Tho SSH comicbooks.comy