Life, 1919-08-14 · page 33 of 44
Life — August 14, 1919 — page 33: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**, but rather a **straightforward advertisement** for Simmons Company metal beds. The page shows a bedroom interior illustration featuring the "Sheraton" metal bed design, positioned as the centerpiece of aspirational home furnishing. The accompanying text promotes Simmons' innovations: seamless steel tubing (replacing older "gas-pipe" tubing), patented corner locks preventing rattle, and two spring options (Summer King and Mount Vernon models). The ad emphasizes **sanitary advantages of metal over wood**, fashionable decorative finishes in period colors, and the company's claim to be "ten years ahead" in the industry. It also notably advocates for **twin beds** as a modern bedroom standard. This reflects early 20th-century consumer culture and domestic design trends, where innovative manufacturing and stylish home goods were marketed to aspirational middle-class Americans seeking modern, hygienic living spaces.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ON ES ST EO Ee CN VE SE Now in the leading stores all over America The new designs in METAL BEDs é4y Simmons Company ‘OU have only to look at the “Sheraton” beds_ illustrated above to realize why women everywhere are talking about the new Simmons bed designs—and why they are the fastest selling metal beds in the stores. Now you can go into any of the leading stores, select from perhaps a dozen of these new Simmons patterns —and get just exactly the design that harmonizes with the decorative spirit of the bedroom. You have all the sanitary advan- tages of metal, combined with the highest type of design. As to finish, you may have your choice of all accepted Decorative Colors, and of hardwood effects — Ma- hogany, Oak and Circassian Walnut. And when you examine the finish of these new Simmons Beds, note especially how evenly the enamel lies on the tubing. This is the new Seamless Steel Tubing—the Simmons invention— the first time a bed manufacturer has ever broken away from the “gas-pipe” idea in tubing for metal beds. B The new Simmons designs and Seamless Steel Tubing arc the | examples of the initiative th always kept Simmons Company about ten years ahead of the current prac- tice in the metal bed industry. With a million users and more the name “Simmons” means beds built Sor sleep—quiet beds—beds with the Simmons Patented Pressed Steel Corner Locks which prevent rattle and squeak, and invite deep refresh- ing sleep. It means Springs that yield to every contour of the body, yet sup- port it firmly—never sag, hump or lose their resiliency. Your choice of two types— Stumner Kino—a spring composed of flexible steep strips with spirals of high-iest spring wire; so combined that the spring action is equal in all directions. Regular finish, silver gray oxidized— rustproof. Mowunt Verxon—the Simmons im- provement on the box-spring idea Finish, oxidized copper—rustproof. heraton” (No. 1967) is illustrated above in Twin Pairs, Simmons Company has con- sistently advocated the Twin Bed principle. All these new designs are made in both Tein Pairs and in Double Width. You will find them in the leading stores all over America—and with them charming Brass Beds by Simmons, and beautiful Cribs for Children. Prices of Simmons Beds are little if any higher than those of ordinary beds. If you have any trouble in finding them, a post card to us will bring the names of Sim- mons merchants near your home. SIMMONS COMPANY, Kenosha, Wisconsin SAN FRANCISCO, CALIFORNIA NEWARK, NEW JERSEY MONTREAL, CANADA SIMMONS BEDS -Built forSleep Hie @ Teh INN e| F L ‘e H H CN NT EK TT comicbooks.com