Life, 1919-08-14 · page 12 of 44
Life — August 14, 1919 — page 12: what you’re looking at
What you’re looking at
This page solicits donations to Life's Fresh Air Endowment, which sends poor children from New York City slums to the countryside for summer stays. The three sketches illustrate the program's appeal: children gazing longingly out windows at urban scenes, daydreaming of open air, and one child who locked themselves out and improvised indoor entertainment. The text emphasizes emotional appeal—these donations provide "happiness" for disadvantaged urban children. Multiple named donors and memorial gifts are listed, along with instructions that a $200 donation establishes a perpetual endowment funding one child's annual trip. This reflects Progressive Era philanthropy: affluent readers supporting child welfare through magazine-mediated charity. The artwork sentimentalizes poor children's deprivation to motivate middle-class generosity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WINDOWS From the Kiddies B*PLy written, childishly expressed, but grateful and at times touching, little notes are reaching some of the donors of endowments from the children at Lire’s Farm who are benefiting by the generosity of our readers. And this is only the beginning of the good work. In the case of cach endowment the happiness evidenced by these little letters will be repeated next year—and the year after that and every year so long as human institutions exist as they | ares HAVING FORGOTTEN THEIR LATCH-KEY AND BEING AFRAID TO WAKE THE MAID, THEY MAKE THE BEST OF 1T FOR THE NICHT are now. Lire is happy to record the creation of these additional endowments, By Wallace F. Peck, Esq., of New York City, FRESH AIR ENDOWMENT NO. 94 In the names of Mr. and Mrs. Wattace F. Peck. By Mrs. Dwight A. Moulton of Sacramento, California, FRESH AIR ENDOWMENT NO. 95 In Memory of Dwicut A. Moutre i By an anonymous donor, FRESH AIR ENDOWMENT NO, 96 Tue Fatuex or a Boy. By an anonymous donor, FRESH AIR ENDOWMENT NO, 97 ANONYMOUS. By an anonymous donor, FRESH AIR ENDOWMENTS NOS. 98, 99, 100, 101 AND 102 In Memory of Frevexick, a lover of children, By an anonymous donor, FRESH AIR ENDOWMENTS NOS. 103 AND 104 In Loving Memory of M. L. H. By A. M. Ogle, Esq., of Terre Haute, Indiana, FRESH ALK ENDOWMENT NO,’ 105 In the names of Atrrep M, Octe, 3d, Cuartotte Ocre, Larrp McKenzigz Octe and James Avexanver Oct. To establish a Fresh Air Endowment two hundred dollars in Victory notes or Liberty Loan 4!4-per-cent. bonds should be sent by registered mail to Live’s Fresh Fund, Inc 17 West Thirty-first Street, New York City The income from this amount provides that every summer in perpetuity, a poor child will be sent from the slums of New York for a fortnight’s stay in the fresh air of the country. A Fresh Air Endowment may bear any designation chosen comicbooks.com