Life, 1919-08-07 · page 44 of 44
Life — August 7, 1919 — page 44: what you’re looking at
What you’re looking at
This is a **candy advertisement**, not political satire. The page uses baseball terminology as wordplay to promote Life Savers mints—the candy with a hole in the center. The ad extends a baseball metaphor throughout: "batting average," "shortstop," "home plate," "pitcher," "dealer," "base," "catch him off the bag," and "home run" are all repurposed to describe eating the candy and its digestive benefits. The top image shows a baseball game in progress, establishing the sports context. The scoreboard displays Giants vs. Phils (Philadelphia Phillies). The humor relies on puns: Life Savers will "put a shortstop to any foul taste" and help you "center your thoughts right off the bat." Specific flavors are mentioned: Pep-O-Mint, Wint-O-Green, Cl-O-Ve, and Lic-O-Rice—each name playing on the flavor while maintaining the baseball theme. This reflects early-twentieth-century advertising's playful approach to marketing consumer products through extended metaphors and wordplay.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIP E* ——— Arpt 3 4 5 6 T 8B YI A cms @OGOSOOOS "Phils 66699006000 J A Hit—It’s a Life Saver! When your batting average is low, slide a Life Saver between your teeth and see what a big assist it is. It will put a shortstop to any foul taste, and correct all errors of digestion Spread Life Savers out on a home plate where you can pitch inte them. These delicious mint- rings help you to center your thoughts right off the bat. LIFE SAVERs THE CANDY MINT WITH THE HOLE If you run across a dealer so base as to offer a and WINT-O-GREEN. Another good one is CL-O-VE substitute, ball him out. When you catch him off the and LIC-O-RICE. Be sure the hole goes bag like that, you are entitled to score him and then clear through—that is genuine make a home run. Life Saver, Mint \ A good Life Saver team is PEP-O-MINT 43 MINT PRODUCTS COMPANY bee? ake New York Montreal - me <i comicbooks.cAm