Life, 1919-08-07 · page 42 of 44
Life — August 7, 1919 — page 42: what you’re looking at
What you’re looking at
This page contains **primarily advertisements and fiction**, not political satire. The dominant Coca-Cola ad claims the product's taste is inimitable and urges consumers to "demand the genuine by full name" to avoid substitutes—reflecting early 20th-century concerns about patent infringement and counterfeit products. The "Thoughts for Know-It-Alls" column praises practical genius over formal education, citing Henry Ford and Thomas Edison as self-made innovators who succeeded despite limited schooling. This reflects Progressive Era debates about American meritocracy versus traditional credentials. The right column appears to be a serialized romance story titled "Devotion," describing a young woman's appearance and devotion—likely sentimental fiction typical of Life's content mix. The Rameses cigarette ad on the lower right is a simple product promotion. **Overall, this is a mixed-content magazine page blending advertising, light social commentary, and serialized fiction rather than political cartoons or satire.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DELICIOUS and REFRESHING The taste is the test of Coca-Cola quality. The flavor is the quality itself. Nobody has ever been able to suc- cessfully imitate Coca-Cola, be- cause its quality is indelibly regis- tered in the taste of the American Psy 9 public. Demand the genuine by full name— nicknames encourage substitution. THE Coca-Cota Co. ATLANTA, GA. Thoughts for Know-It-Alls OT everything depends on formal education. Genius is quite inde- pendent of it, and talent gets along with a minimum allowance. Over-edu- cated people have to forget a good deal before they can do much. Under- educated people are saved that trouble And some of the under-educated do remarkably. Henry Ford, having an ingenious mind, not too much crammed with knowledge that did not concern him, was able to work out and produce a mechanism of immense value to the plain people. Edison, al- most equally ignorant, has got up some very handy contraptions in electricity. The Wrights, Buckeyes of limited edu- cation, did something for flying. So the uneducated people keep butting into affairs and changing the habits of the world, to the scandal of the cor- rectly taught. PETER J, CAREY, PRINTER Devotion ALL she was, and puale—the exe ite pallor of a fine, white skin, He Mack garments served only to mb her pallor more : that draped the lis superh ye f beauty as th She glanced to the left, nor was any scrutiny, Her | wistful in’ vision, x yond and above; he look of flawless purity Leonardo has vested his About her neck huny and amethyst, the pendant cre which was clasped between her te ous fingers. Her lips moved si unceasingly in earnest d zeal. It seeme her very soul from out moving lips, aw less rhythm, Was thi tion for ne well-In cherished heart torn fr No, she was chewi you talk as though you t was a feel “Then I have ged you didn’t think you wor ¢ so easily.” CIGARETTES Dont ask a box comicbooks.¢omi