Life, 1919-08-07 · page 33 of 44
Life — August 7, 1919 — page 33: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or cartoon. It promotes Goodyear pneumatic (air-filled) truck tires over solid tires, featuring a testimonial from Fred W. Albrecht, proprietor of Acme Chain of Basket Stores in Akron, Ohio. The ad highlights seven practical advantages: easier on vehicles and goods, lower maintenance, better fuel economy, greater hauling range, improved safety, and overall cost savings (33% reduction in upkeep). A small inset photo shows an early delivery truck; the large image displays a pneumatic tire on mud terrain, emphasizing durability and traction. The message targets truck fleet operators, claiming pneumatic tires enable twice the hauling capacity and eliminate waiting for solid tires to fail before replacement. This reflects early-20th-century industrial competition as pneumatic technology gradually replaced solid rubber tires in commercial transport.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sum up the reasons why we use Goodyear Pneumatic Cord Truck Tires, I will say that, (1) the big pneumatics are a great deal easier on the truck, the driver and his helper; (2) they are easier on the goods being hauled; (3) chassis upkeep much lower; (4) greater gasoline mileages;(S) greater operating radius of truck; (6) the Goodyear All-Weather Tread makes driving safer; (7) therefore, an all-around economy in motor delivery.” — Mr. Fred W. Albrecht, Proprietor, Acme Chain of Basket Stores, Akron, Ohio The statement above is based on a direct comparison of the work done by a solid-tired truck and one shod with Goodyear Pneumatic Cord Truck Tires. A monthly cost analysis has shown a difference in up- keep of about 33%% in favor of the Goodyear Cords; and a similar difference in the gasoline account. Other observations: the truck on Goodyear Cords frequently has accomplished twice as much hauling; the traction of the pneumatics has offset conditions that stall solid tires; fresh bread always has been distributed on the pneumatics because of their protective cushioning. The record is rounded out by the fact that the powerful Goodyear Cords demonstrate their toughness in this exacting service by running up mileages of 23,000 and more. Certainly the entire experience explainsthe action of truck owners who change over to Goodyear Pneumatic Cord Truck Tires without waiting for solid tires to wear out. Tue Goopyear Tire & Russer Company, Akron, On1o comicbooks.com