Life, 1919-08-07 · page 31 of 44
Life — August 7, 1919 — page 31: what you’re looking at
What you’re looking at
This is a **tire company advertisement**, not political satire. The page promotes Fisk Cord Tires to motorists, emphasizing reliability for meeting train schedules. The illustration depicts a businessman in a hat and coat standing beside an enormous tire, with a train visible in the background—visualizing the ad's central pitch: that dependable tires enable punctual automotive transportation, matching railroad schedules. The text highlights Fisk's product features: tough tread for traction, white sidewalls for appearance, long mileage, and fuel efficiency. The phrase "This is the big Fisk year" suggests increased consumer demand for quality tires, positioning Fisk as the premium choice for drivers who demand reliability. The small Fisk logo (a boy carrying a tire) appears at bottom left—the company's mascot. This represents early automotive-era advertising, when tire quality directly affected driving safety and schedule adherence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MEETING THE TRAIN MORNING AND NIGHT, 0 time, calls for a regular schedule and ne de- lay, Here's where tire troubles would be real twoable, Thoroughly dependable tires ate a factor that makes motoring more reliable and tar Beasancer. Fisk Cords made with — * Ribbed and Fisk Nea-Shid Treads Ae p eaee pie. pat vee 4. Oe) rE OTHE FISK RUSE: Noowanays many motor cars run on schedule-and Fisk Cord Tires keep them running on time. Tauck, Tovcn TREADS of black rubber—sure traction and no slipping or skidding. Cieax, wuite sipe-watts — they look like the finished product that they are. Tuey Give you continuous mileage; they look good all the time; they give you finer riding ease and driving comfort and they save gas. Tins 1s tHE BiG Fisk vear—for motorists are more and more critical of tires. Next time —BUY FISK. ISK CORD TIRES comicbooks.com