Life, 1919-08-07 · page 3 of 44
Life — August 7, 1919 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than editorial content. The dominant feature is a Whitman's chocolates ad featuring a woman in elegant dress at what appears to be a department store counter, promoting their "Sampler" product as available nationwide. The left column contains **editorial content** about theatrical censorship—specifically rules governing what stage productions can depict. It references eliminating jokes that might "eat at the blood" and prohibits certain visual depictions (Federal officers, cigarettes being smashed, etc.). This reflects **post-WWI era theatrical regulation**. The small cartoon at bottom-right shows two figures labeled "The Mule: Great guns! But this man is stubborn"—likely a political commentary, though the specific reference is unclear without additional context. The Biltmore hotel ad is also present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BOWS ANd GIS ‘Clear the Kin /with Cuticura Drarsists: Soop, Oiatment, Ts TGomething the Antis Would Like to Put Over Beles and Regulations Governing the Publication of Livt AS the stage is sinful, the depart- ment of dramatic criticism is here- Beclared null and void, and a page woted to an interpretation of the est laws governing the conduct of mankind is to be substituted Bs jokes arouse laughter which may Bat the blood, which, in turn, might id to sin, all jokes are to be elimi- gated, and short sermonettes preaching Wherever you are beauties of regulation aud repres- fon are to be inserted instead fe pcres ate wo be you can get the Sampler ed, inspirational pictures designed MBuplift the beholder to be used in- . Ed—these pictures to be of such a A package so good that people want it and pe ee ot ee tei buy it all over the United States. Chocolates gers smashing bottles of booze found A citizen’s cellar; picture of a father and confections so well liked by the entire nation six children cheerfully borrowing ere money at the bank with which to that we have retail agencies (usually drug stores of Pmeet increased taxes he must pay be- aause government has lost the booze the better class) in every nook and hamlet of this fax; picture of a cigarette being dashed broad land. Wherever you are, touring or at from a man's mouth by a heroic female Boe of the Anti-Cigarette League. home, sample the Sampler! Or any of the other JANI references to booze are hereby P Prohibited. The use of the packages of Whitman’s—famous since 1842. * buttermilk ” Rand “nut sundae” are permitted, but Stephen F. Whitman & Son, Inc., Philadelphia, U. S. A. Rot in excess. As colored pictures tend to excite the beholder, the front cover is to be printed in black and white, the subject to be chosen by a committee composed GFlomcelike~ | of a member of the W. C. T. U, a 2 but still in the f member of the Anti-Saloon League : DS hak and a parlor socialist. In case of a heart of things disagreement, which is not to be un- expected, the portrait of some leader — in the task of reforming the world is to be used, it being chosen by lot. (THE BILTMORE The name of the publication to be oS, changed from Lire to Tue Gute to : The-Mule: Gkeat GUNS! BUT THIS MAN Ricut Livinc, 18 STUBBORN comicbooks.com