Life, 1919-07-24 · page 2 of 40
Life — July 24, 1919 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a United States Tires company advertisement from Life magazine. The ad promotes "Nobby Cord" truck tires through a case study: John Wanamaker, a Philadelphia department store operator, uses 50 two-ton trucks in his delivery fleet. The advertisement emphasizes that Nobby Cords reduce operational costs, decrease fuel consumption by 30 percent, and minimize repair expenses. The large tire image on the left serves as product display. The fleet photo at top shows the actual trucks Wanamaker uses. **There is no political cartoon or satire here.** This is straightforward commercial advertising highlighting the durability and economic benefits of the tire brand for commercial fleet operations—typical content for early 20th-century magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PuLitshed Weekly by Lite “om Entered as Second € ‘reet. Y . > a Big Store| The delivery system of a great city store is an extremely high-powered and high-tensioned service, which directly , affects the convenience and satisfaction of thousands of customers. Its effectivencss is gauged by its swiftness , and smoothness; its success is measured by its safety , and certainty. Naturally, the need of perfected equip- c ment is imperative. OHN WANAMAKER, Philadelphia, operate) - large number of two-ton trucks in his delivey system. These trucks are required to travel log distances at high speed and cover a large area each dij This fleet of cars covers an average of 4,000 daily. It carries a total daily average of 45 tons of good It is kept constantly keyed up to a big job—and do it well! It is a significant fact that 50 of these Wanam: cars are equipped with ‘Nobby Cord’ Truck 1 the big, burly tires that are built for long mileage a: hard usage. The tires that welcome any test. ‘Nobby Cords’ cut costs of operation. They mi mize repairs and replacements. They are known : reduce truck depreciation 50 per cent. and to save per cent. in gas and oil consumption. ‘Nobby Cords’ are remarkable for their incredi ‘ strength and sturdiness. A carcass that is almoste assailable and a cover that is almost impregnable. veritable fortress in power of resistance. — Many big users have found complete tire satisfactis in ‘Nobby Cords.’ Always ready to tackle any tast: no road too long—no load too big—no job too strenuo For passenger and light delivery cars—‘Royal Cord’, ‘Nobby, ‘Chain’, ‘Usco’ and ‘Plain’, Also tires for cycles, airplanes and solid tires for trucks, United States Tire! are Good Tires | comicbooks.comial