Life — July 17, 1919 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **Packard automobile advertisement**, not political satire. It appeared in *Life* magazine (page 102) and promotes the Packard Twin Six motor car. The advertisement argues that while some men fixate on initial cost, a Packard represents superior long-term economy. The key claim: a Packard costs less to maintain than cheaper cars and retains higher resale value, making total ownership cost lower despite the higher purchase price. The image shows the Packard Twin Six engine, emphasizing mechanical quality and accessibility of parts. The tagline "Ask the Man Who Owns One" became Packard's famous slogan. This reflects early 20th-century automotive marketing targeting affluent buyers willing to pay premium prices for reliability and durability—a luxury positioning still used today.