Life, 1919-07-17 · page 40 of 40
Life — July 17, 1919 — page 40: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It's a Woodbury's Facial Soap ad from *Life* magazine (dated July 17, visible in corner). The page shows a bar of soap and promotional booklet titled "A Skin You Love to Touch" held in someone's hands. The advertisement promises that various skin conditions—blackheads, blemishes, coarse pores, sluggish skin—can be corrected with the included booklet of "famous skin treatments." **What a modern reader should know:** This represents early 20th-century beauty marketing that: - Treated common skin issues as correctable "problems" requiring commercial solutions - Used scientific-sounding language ("scientific advice") to sell products - Offered free samples and booklets as marketing incentives - Addressed insecurities about appearance as selling points There is **no political cartoon or satire** on this page—it's straightforward period advertising reflecting era-specific beauty standards and consumer marketing tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Around each cake , the booldet of famous skin treatments can be changed! Whatever the con that prevents your skin from being beauti- ful, there is a special treatment to correct it. You will find this treatment in the booklet “ASkin You Love toTouch,” which is wrapped around every cake of Wood- bury’s Facial Soap. The booklet contains complete treatments for the common- er skin troubles, as well as scientific advice on the skin and scalp. Get a cake of Woodbury’s Facial Soap and begin to- night the treatment your of skin needs, You will find ss Woodbury’s on sale at any I your skin clear, soft, attractive? If not, cluding: In the booklet, you will find complete treatments for the commoncr skin troubles in- Conspicuous Nose Pores Blackheads Blemishes in and Shiny Nose Coarsened Skin Tender Skin Sluggish Skin, etc. drug store or toilet goods counter in United States or Canada. Sample cake of soap, booklet of famous treatments, samples of Woodbury's Facial Powder, Facial Cream and Cold Cream, sent to you for 1Sc. For 6c we will send you a trial enough for a week or _ f any Woodbury facial her with the book- tments, A Skin You Love "Or for 15c we will send you the treatment booklet and samples of Woodbury's Facial Soap, Facial Powder, Facial Cream and Cold Cream. Address The Andrew Jergens Co., 1007 Spring Grove Aves Cincinnati, Ohio. If you live in Canada, address The Andrew Jertens Co, Limited, 1007 Sherbrooke Street, Perth, Ontario, Woodburys Facial JSoap comicbooks.c Bru