Life, 1919-07-17 · page 37 of 40
Life — July 17, 1919 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains four separate product advertisements typical of early-to-mid 20th century magazines: 1. **Clicquot Club** (top left): A ginger ale advertisement featuring a cartoonish character in winter clothing, emphasizing the product as refreshment "for every kind of thirst." 2. **Pall Mall Cigarettes** (top right): Positioning the brand as for "the Discriminating" consumer with "Plain Ends." 3. **Milo Violets** (bottom left): Delicately scented cigarettes marketed as luxury goods ($2.50 per box of 100). 4. **The Homestead** (bottom right): A resort advertisement in Hot Springs, Virginia, highlighting recreational activities and amenities. The page reflects period consumer culture and advertising aesthetics rather than containing political satire or social commentary. The imagery and messaging are straightforward product promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Thirst Buy by the case THE CLICQUOT CLUB COMPANY Millis, Mass. DELICATELY SCENTED GOLD TIPS Dr lO BOX DELUXE OF 100 $250 Ifyourdealer cannot su you write Dept. MV. 1790 Broadway w Yor] PALL MALI C famous Cigarettes For the Discriminating Plain &nds Colonial days—i Alleghanies, 2.5 Air always fresh and exhilarating. Aver- age tummer temperature 64°, Rest of play under ideal conditions. Every golf enthusiast knows of the Homestead’stwo famous courses. Tennis, swimming, hiking, and 200 Blue Grass Unsurpassed mineral thoroughbreds. springs and baths. Southern cuisine—from the Hom n farm and tasden woke leet above sea-level, THE HOMESTEAD Hot Springs, Va. CHRISTIAN S. ANDERSEN Resident Manager comicbooks.com