Life, 1919-07-17 · page 33 of 40
Life — July 17, 1919 — page 33: what you’re looking at
What you’re looking at
This 1919 *Life* magazine page satirizes post-WWI American inflation through two pieces: **Left column:** A humorous dialogue set in "2019 A.D." where a mother explains to her son "Raoul" what a nickel was—a coin that once bought a streetcar ride, bread, or soda. The joke targets postwar price inflation: items that cost 5 cents now cost 18 cents or more. When asked who to blame, the mother notes everyone blames someone else (grocer blames shoemaker, etc.), with "nobody for us to blame successfully." This satirizes the finger-pointing over inflation's causes. **Right side:** A Remington UMC firearms advertisement disguised as patriotic editorial content. The illustration depicts a rugged American hunter/frontiersman embodying "reserve power" and individualism, contrasting with "Old World imperialism" and "collectivism." It targets hunters and sportsmen as exemplars of American strength. The juxtaposition is ironic: while inflation frustrates ordinary citizens, advertisers wrap commercial appeals in nationalist rhetoric about American individualism and reserve strength.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In the Museum, 2019 A.D. More American The Nickel *7\H, mother! What is this odd R. P United States coin with the figure eserve ower freon it? It must have been a very gousual coin!” “That, my son, is a five-cent piece. In the days when it was most commonly wed, it was quaintly referred to as sickel. It must, indeed, seem a peculiar . ; ‘ Pointed for Remington UMC coin to you, Raoul; but as a matter of es ne fact there a time, back in the days shen your great-great-grandfather was a boy, when the nickel was almost the commonest of all United States coins.” “Good heavens, mother! It doesn't seem possible that there ever was a time when anything could be bought for five cents!) What on earth could one do with this funny coin?” “Well, my son, for one thing the cost ofa ride ina street car was exactly five cents.” “Five cents, mother! 1 suppose that state of affairs existed in some socialist city where everything was operated at cost.” “No, indeed, Raoul! Everywhere in the United States the cost of a street-car ride was exactly five cents. Moreover, asmall loaf of bread once cost five cents, a soda cost five cents, an ice-cream cone cost five cents, a packag sum cost five cents, and there were thousands of other things that cost exactly five cents.” “But, my heavens, mother! A soda today costs cighteen cents and a street- ar ride costs nine cents! What was the reason for abandoning the nickel, and why do things cost so much more?” “There is a great difference of opin fon, Raoul. A few people blame the Born to the man himself and to all about him, the strength that comes Great War; but most people blame other “We v6 ¢ people. For example, the grocer blames from the hills is invaluable today. the shoemaker, and the shoemaker blames No poison-pollen of Old World imperialism gone to seed can contaminate— the . apa -house owners * Bd Py ; Grocer; the apartment-house owner: nor any attempt of crowd-sickened collectivism undermine—the priceless Blame the hotel-keepers, and the hotel oye . : . ecpers blame the apartment-house own- individualism of the American who truly keeps his feet on the earth, ers, and so on.” Are you one of America’s five million hunters, planning a trip for big game —and reserve power ? 's fearfully complicated, isn’t it, Our Service Department will be glad to help you complete arrangements — tell what to take, if mother? 5 . peed . . * “Frightfully, my son: for there is you wish—report on hunting districts — give addresses and rates of best hunting camps and guides. nobody for us to blame successfully, All Or ask your local dealer, the alert Remington UMC merchant—one of more than 82.700 in we can do is to blame everybody and country —whose store is your community Sportsmen's Headquarters. then pay whatever they ask us to. pay Guides, Outfitters, Camp Proprietors — Write for registration blank for Remington UMC free service. without getting any sympathy from any THE REMINGTON ARMS UNION METALLIC CARTRIDGE CO., Inc. Body,” Largest Manufacturers of Firearms and Ammunition in the World How horrible, mother! I shall never WOOLWORTH BUILDING NEW YORK Exclusive Havane Cigar into tears. MADE IN BOND “ of 1 26. GUARANTES Ah, well; cheer up, my son. bear of a nickel again without bursting xo upstairs and leok at that ridicul READ THE WHITE STAMP ON CACH BOX= . little contraption of laths and bedsheets Cuesta-Rey in which those foolhardy adventurers We flew across the Atlantic for the first time a hundred years ago. You'll scream with laughter when you see it.” Kenneth L. Roberts. INVESTIGATION season is now open, Starting, as usual, with the obvious, —Wall Street Journal. comicbooks.com