Life — July 10, 1919 — page 49: what you’re looking at

What you’re looking at

This is a full-page advertisement for Rameses cigarettes, described as "The Aristocrat of Cigarettes." The ad displays product packaging and an open cigarette box against an Egyptian-themed background, likely referencing the pharaoh Rameses. The tagline "Nobody Ever Changes from Rameses" is a marketing claim suggesting customer loyalty to the brand. The phrase "Tens, Twenties and Week End Tins" indicates different package sizes available. This is not political satire but rather a straightforward cigarette advertisement from an era when such ads regularly appeared in mainstream publications like Life magazine. The Egyptian imagery appeals to the "aristocratic" positioning of the product—a common luxury marketing strategy of the early-to-mid 20th century.