Life, 1919-07-10 · page 44 of 50
Life — July 10, 1919 — page 44: what you’re looking at
What you’re looking at
This page contains three advertisements rather than political cartoons. The content reflects early 20th-century consumer culture and social attitudes: **Pall Mall Cigarettes**: Advertises cigarettes for "tea time," positioning smoking as a genteel social activity for refined audiences. **The Hollenden Hotel** (Cleveland): Uses the concept of "requirements" and "tone and refinement" to market luxury hospitality to an elite clientele concerned with social status and proper decorum. **G. Washington Coffee**: Promotes instant coffee as a convenience product, emphasizing purity and ease of preparation ("pour on the water—hot or cold"). The brand name references the first U.S. president, lending patriotic appeal. All three ads target middle-to-upper-class consumers during an era when such products signaled respectability and social standing. The advertising approach assumes readers prioritize elegance and refinement in their purchasing decisions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PALL MALL Cfamous Cigarettes At Tea Time REQUIREMENTS OME people choose a hotel chiefly on the merits of its cui sine and service; some consider cen. tral location a prerequisite; while others demand first_a definite de. gree of tone and refinement. quirement The Hollenden will meet it in a Way to satisfy you. European Plan, Th Fi R ek Bath ie e First Reason Single - + $2.00t0$1 i A " Dosti {00t0 $3) @| There may be other reasons for eating a | le - : 00 ‘oe ace thing, but the First Reason is that it is G's! Good. That's the Out- (@}|| standing Argument vd| G. Washington's | Coffee. It Tastes J Better than nine- / tenths of the coffee you find, because it is Absolutely pure ff coffee ready for in- & stant use when you, pour on the water— toWar hot or cold. comicbooks.com