Life, 1919-07-10 · page 38 of 50
Life — July 10, 1919 — page 38: what you’re looking at
What you’re looking at
This page contains **advertisements rather than satire or political cartoons**. The left side advertises **Pall Mall cigarettes** and **The Hollenden hotel in Cleveland**, featuring an illustration of well-dressed guests in a refined setting—appealing to aspirational middle-class consumers concerned with "tone and refinement." The right side advertises **White Rock ginger ale** (10¢) and **G. Washington Coffee** (instant/prepared coffee). The Washington's Coffee ad emphasizes "The First Reason" to buy: quality and taste, highlighting that it's "absolutely pure coffee ready for instant use"—marketing the convenience of this early instant coffee product to busy consumers. All copy reflects early 20th-century consumer culture and pricing typical of the era. There is no political commentary or satirical intent visible on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cfamous Cigarettes At Tea Time REQUIREMENTS OME people choose a hotel chiefly on the merits of its cui- sine and service; some consider cen- tral location a prerequisite; while others demand first_a definite de- gree of tone and refinement. Whatever your particular re- quirement ie Hollenden will meet it in a Way to satisf) You. European Plan, with Bath: + $2.00 to $4. 4.00 to s 00 le + - 50 With Twin Beds 5.0010 7.00 COFFEE The First Reason There may be other reasons for eating a thing, but the First Reason is that it is Good. That's the Out- standing Argument f G. ashington’s Coffee. It Tastes f Better than nine- / tenths of the coffee you find, because it is Absolutely pure coffee ready for in- Gage stant use when you,,, pour on the water— toWar hot or cold. Again. comicbooks.com