Life — July 3, 1919 — page 8: what you’re looking at

What you’re looking at

# Michelin Tire Advertisement This is a Michelin tire advertisement from *Life* magazine. The page features a large photograph of a Michelin tire mounted on a vehicle wheel, displaying the tire's white sidewall and tread pattern clearly. Below the tire image stands the iconic **Michelin Man** (Bibendum), the company's mascot—a rotund, anthropomorphic figure made of stacked tire rings. He points to accompanying text (partially legible) that appears to promote the tire's protective qualities and comfort features for vehicles. The advertisement leverages the recognizable Michelin Man character to make the product appeal to consumers. This is straightforward commercial advertising rather than political satire—the page demonstrates how *Life* magazine balanced satirical content with paid advertisements.