Life, 1919-07-03 · page 49 of 52
Life — July 3, 1919 — page 49: what you’re looking at
What you’re looking at
This page mixes editorial content with period advertising. The main satirical piece appears to be a dialogue between a "Main One" and "Chief Assistant"—likely divine or cosmic figures—debating how to create humans. Their solution: give mankind a "Brain" and three sexes to keep each other entertained and motivated, since humans would otherwise tire of improving Earth. The satire targets human nature and motivation, suggesting people need competitive drives and romantic/sexual conflict to remain productive. It's a cynical commentary on what drives civilization. The advertisements reflect era-typical marketing: "BRAD" sport gloves, Cuticura soap for sensitive skin, and notably "La Creole Hair Dressing"—a product marketing hair restoration to Black consumers using racial terminology common to the 1920s-30s period. These ads reveal the magazine's contemporary audience and accepted marketing language of that era. The overall page blends philosophical satire with commercial messaging typical of Life magazine's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: The Chief Assistant pondered a long We'll have three Sexes while before he made. answer. “It's a with each other to display themselves noble conception, sire,” he said finally. and keep the third interested and there “But why should he improve the Earth? fore happy. We'll fashion a Male, a He'll dabble and putter around and get ‘emale and a—" tired. You've given him a motor—but no You're on the right track, sire,” said motive. You must devise something to the Assistant. “But you are making i keep him going a little too complicated, Two ; ” “T've got it!” said the Main One at will be an >. Take S BRAD length, “I'll make different sorts of word for i two that'll strive Inhabitants. Well divide them into And so it w port Glove Sexes. Well use the same idea em- In that moment think of . . ployed by us on those Bees. You know cations, plots, histories that’s as delightful as the |} the Bees story. Long stream-line, slip-on wrist ith strap across the back for the ap- preciative woman who mo- tors, rides or drives. Of exceptionally fine material, the world supply of which is limited. Style slips and name of nearest dealer on request. a wonderful success novels, plays and poetry that were They've saved us no end of bother for ever and ever! keeping the Flowers and the Trees go J not ed in latest tun. 1 had nicely im a) R. E. Bradford = had Creator of “BRAD” 1 the 12 Burr Stree bot Gloversville, N. i. It | long ice it Moon going to embody an engine in the In- shiny, habitant. It's called a Brain. omets “This Brain will be something he can e lots use to great advantage. I'll fashion it in rough such wise that, if he so desire, he can } they rearrange the Earth. I'm tired, [ don't wish to do all the work forever. With a ned a Brain he can conquer the Animals, mas- ter the Oceans, lize the Metal | very rebuild the Earth to suit h aes The ally. What do you think of A (=A arm 1 very lowers ct : , That W on Kings after s and REOLE charm and Creole hair have been as mich admired in the Courts of Europe as in America. For generations La Creole Hair Dressing has been T am favorite among the Creoles. lors— sellow. : . La Creole will bring back gray, gray-streaked or faded hair to its Youthful color s and : h and beauty. It contains no dye and its effect is gradual but certain. It promotes the T am. vigorous, healthy condition of hair and scalp which nature intended. Refinement ap- proves its use. It cannot stain the scalp. There is nothing to wash or rub off. Makes hair soft and beautiful. Eliminates dandruff. Guaranteed to bring back hair’s color, or money refunded. Send coupon for booklet “‘La Creole Hair Beautiful.” Shows style of hair dress- ing best suited to each type of face. pron - - - - - - - - -----e At Drug Stores and Toilet Counters. Van Vleet-Mansfield Laboratori: HOW TO MAKE A MILLION Price $1.00. 140 Tenth St Please hes “If Your dealer can’t supply you, send his name rCricmasoen ia EA po raat an ps eager Easy Shaving for Van Vleet-Mansfield Laboratories Kade 140 Tenth Street, Memphis, Tenn. Sensitive Skins Cy The New Up-to-date Caticura Method Name ... comicbooks.com