Life, 1919-07-03 · page 46 of 52
Life — July 3, 1919 — page 46: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not a political cartoon. It appears in *Life* magazine (likely 1920s-early 1930s based on styling and 18-cent pricing). The page features Camel cigarettes advertising their "Turkish and Domestic blend." The prominent camel logo and imagery emphasize the product's exotic appeal. The ad claims Camels are superior in "quality, flavor and cigarette satisfaction" and notably advertises **freedom from unpleasant cigarette odor and aftertaste**—a selling point acknowledging widespread social concerns about smoking's effects. The manufacturer (R.J. Reynolds) explicitly recommends buying cartons for "home or office supply," normalizing cigarette consumption as routine household goods. **For modern readers:** This represents pre-regulation tobacco marketing that made health/comfort claims now prohibited, and reflects an era when cigarette advertising in mainstream magazines was standard and uncontroversial.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
look tor premiumsor Vee asthe cost of 18 cents a package CAMELS are sold everywhere in scientifically sealed packages of 20cigarettes or 10 packages (200cigarettes) in a glassine-paper-covered carton. We strongly recommend this carton for the home or office supply or when you travel. R. J. REYNOLDS TOBACCO CO, Winston-Salem, N. C, AMELS are in a class by themselves—easily the most refreshing, the most likable ciga- rette youever smoked. You canprovethat! Simply compare Camels puff-by-puff with any cigarette in the world at any price! Put quality, flavor and cigarette satisfaction to the utmost test! Made to meet your taste, Camels never tire it, no matter how liberally you smoke them! The expert blend of choice Turkish and choice Domestic tobaccos make Camels delightful—so full-bodied, yet so fascinatingly smooth and mellow-mild. Freedom from any unpleasant cigaretty after taste or any unpleasant cigaretty odor makes Camels as unusual as they are enjoyable. comicbooks. Son