Life, 1919-07-03 · page 4 of 52
Life — July 3, 1919 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising for Life magazine subscriptions**, not political commentary. The main cartoon depicts a horse-drawn wagon labeled "BOOZE" being chased by figures—likely representing law enforcement or temperance advocates, referencing Prohibition era concerns. The headline "Now That It's All Over With" suggests this relates to a concluded conflict, possibly WWI (the page mentions soldiers). The text promotes subscribing to Life as a way to "get along the best we can" during uncertain times while staying "cheerful." The "Special Offer" section advertises discounted subscriptions ($1.50 for three months, new subscribers only). The lower section pitches Life subscriptions as "The Most Acceptable Gift" for civilians or soldiers. This is essentially a wartime-era magazine advertisement emphasizing humor and normalcy through subscription.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Now That It’s All Over With We shall have to get along the best we can. One way is to become a regular subscriber to this reprehensible paper, which, in spite of everything that is happening, continues to be cheerful. E mention this fact, be- cause, in spite of the drought, there are some interesting sumimer num- bers coming, and Lire is now about the only necessity that doesn’t cost any more than it did before the war. If you care to take advantage of : 7 Special our special offer (see coupon), Lire will see you “y Offer through this summer at least. Obey that impulse. Enclosed find One Dol- lar (Canadian 1.13, Foreign $ $1.26). “Send Lire for three months to The Most Acceptable Gift ‘ 4 x . Ope I bscribers; no sub: or holidays, birthdays and special occasions, for elses teneaed a thioraie ee ivilians, is a subscription to Lirr. The first thing a soldier asks for, overseas, or in LIFE, 17 West 31st Street, New York. 98 ospital, or right at home, is a copy of Lire to read Year, $5.00. ( n, $5.52; Foreign, $6.04.) comicbooks.com