Life, 1919-07-03 · page 37 of 52
Life — July 3, 1919 — page 37: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it is a **full-page advertisement** for Gordon's Dry Ginger Ale, published in *Life* magazine (page 37). The ad promotes a premium ginger ale bottled at Equinox Springs in Manchester, Vermont. It positions Gordon's as a superior product, claiming it bears the same relation to ordinary ginger ale as Gordon Products (presumably other goods) do to ordinary brands. Key marketing appeals include: - **Sourcing prestige**: bottled at a famous Vermont spring known to wealthy visitors of Equinox House and golf club - **Quality assurance**: bottles reused only once; ginger distilled on-site from "finest ginger the world supplies" - **Convenience**: express summer shipping available to residences across the Northeast and Midwest at $3.00 per case - **Money-back guarantee**: refunds offered for dissatisfaction The directors are listed, and customers are invited to visit the spring. This reflects early-20th-century marketing emphasizing natural springs, purity, and exclusivity as luxury product differentiators.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“GORDON” Day GINGER ALE “EQUINOX” «(fl STANDARD | rr (GoHooN) ire RESOURCES ns Bottled at EQUINOX SPRINGS ine MANCHESTER. VERMONT U.S.A. my By EQUINOX MOUNTAIN SPRING Inc. | | CONTENTS 12 2 FL.OZS. / The Directors of the Gordon’s Co., Ltd., offer to the gentlemen of the United States who have appreciated Gordon Products, Gordon’s Dry Ginger Ale which bears the same relation to ordinary Ginger Ale that Gordon Products have to the ordinary brands. It takes time to arrange distribution throughout the country by freight. The Summer is here, and to meet the situation EXPRESS shipments will be made for PRESENT quick supply to residence direct in all New England and Middle States, Illinois, Indiana, Kentucky, at $3.00 per case of 2 dozen 12% oz. bottles (larger than ordinary bottle) charges paid to RESIDENCE. Equinox Mountain Spring at Manchester, Vermont (known for years to many thousands who have visited Equinox House and Ekwanok Golf Club), has been acquired by the Directors of the Gordon’s Company, and Gordon Ginger Ale is bottled AT THE SPRINGS to obtain the Equinox water, together with Equinox Ginger Ale, Sparkling Water, Still Water and Lithia Water (all at $3.00 per case, tax and charges paid). Bottles are not used a second time at Equinox Spring, and Ginger Ale is distilled at the Springs in the Company’s Laboratory from the finest Ginger the world supplies. Gordon quality requires the highest standard. To receive quick supply send cheque for amount desired to EQUINOX MOUNTAIN SPRING, INCORPORATED, 101 Park Avenue, New York, and shipment will be made from nearest source of supply. Those who have had confidence in Gordon Products may have that confidence in Gordon Ginger Ale. Refund promptly made if any cause for dissatisfaction. ertia? John M. Chapman) Advertising Department, J. Digby Maitland + Directors Manchester, Vermont Granville Whittlesey | Visitors are welcome at the spring. Directors | La Montagne, Chapman Co., Inc. The Gordon’s Co., Ltd. NEW YORK | xun | 4 comicbooks.com