Life, 1919-07-03 · page 35 of 52
Life — July 3, 1919 — page 35: what you’re looking at
What you’re looking at
This is primarily a **tire advertisement**, not political satire. The page promotes Fisk Cord Tires to early automobile owners. The image shows a well-dressed couple in a motor car—representing the "new class of motorists" mentioned in the text. The advertisement appeals to practical, discriminating consumers who apply "sound judgment" to purchasing decisions, positioning tire-buying as a mark of intelligence and good taste. The text emphasizes that Fisk's business growth reflects an increasing number of "discriminating motorists"—a marketing strategy that flatters buyers by associating the brand with wisdom and refinement. The tires are described as "sturdy," "resilient," and economical. A small mascot (the Fisk boy logo) appears in the lower left. This reflects the early 20th-century automobile boom, when owning a car was still relatively novel and represented a certain social status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THERE 18 A NEW CLASS OF - P OAT ANT) WW ; . : : . sisson uctosiirietr RACTICAL MEN AND WOMEN all over America are buying automobile tires with their motor cars to ver tical use in securing he same ge sense sc judgme: a see selection o| othe: for them the good things of lite—in seceting the same good sense and sound judgment that they use in the selection of any other beiter values io the things they use. article of practical use. ; Tue TREMENDOUS GRowTH in Fisk business is in direct proportion ¢ increas { ? number of discriminating motorists and the growing tendency to buy tires on a more ‘ | basis. Fisk Coro Tires are big, sturdy tires that retain their thoroughbred appearance. They are remarkably resilient, smooth-riding and economical of gasoline rwyeieee iS AN ENLIGHTENED MOTORIST you want to get tires that you can feel sure of—that give you Fisk Cords made with . res . ° ~ surplus mileage, riding ease and real tire economy. Next time —BUY FISK. 4 Ribbed and Fisk Non-Shid Treads FISK CORD TIRES | xun | . ‘ comicbooks.com.