Life — July 3, 1919 — page 10: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire. It features a smiling soldier wearing a military cap, smoking a Chesterfield cigarette with the slogan "Gee, I'm in luck." The ad emphasizes that Chesterfield offers "a cigarette of the finest TURKISH and DOMESTIC tobaccos—blended. And the blend can't be copied. They 'Satisfy.'" **Context for modern readers:** This appears to target **WWI or WWII-era soldiers**, using patriotic military imagery to sell cigarettes. The soldier's luck references the comfort cigarettes supposedly provided troops. Such advertisements were common in wartime, marketing smoking as a morale booster. The claim that their blend "can't be copied" is a competitive marketing assertion. This reflects a historical period when tobacco advertising prominently featured soldiers without health warnings.