Life, 1919-06-26 · page 3 of 43
Life — June 26, 1919 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Miller Tire Company advertisement**, not political satire. The page features: **Main Content:** An ad for Miller Cords tires, claiming they "outran 21 prominent makes" in a tire durability test conducted by the Eldorado Stage Company in California. The test involved seventeen 12-passenger buses traveling 153 miles daily, covering 936,000 miles yearly. **Visual Elements:** A vintage touring car with passengers, a close-up of a Miller tire showing its tread pattern, and a circular portrait of a man (likely a company representative or driver) in the upper right. **Marketing Claim:** The ad emphasizes "uniform mileage" and positions Miller as the superior choice for heavy-duty vehicle use, offering dealers territory opportunities. This is commercial advertising dressed in the language of scientific proof, typical of early 20th-century tire marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How Miller Cords Outran 21 Prominent Makes A Heroic Tire Contest on 17 Packard ’Buses, Going 78,000 Miles a Month O more convincing proof of a tire’s supremacy has ever been submitted to the court of public opinion. Company, Los Angeles, Cal. world, load lightly, and runs the farthest. It comes from the private tests of the Eldorado Stage They're one of the largest users of tires in the To them it meant a huge sum of money to establish which tire carries a heavy Twenty-two leading makes of tires were tested on the Eldorado’s seventeen 12- Passenger Packards. of 936,000 miles a year. Proof of Uniform Mileage This is the “Service de Luxe” for which the Miller Tires compéted and won. Their victory was based—not on exceptional mileage of a single casing—but on long distance uniformity, tire after tire. Once the burro was the only transportation where today this grand fleet carries thousands of passengers between Los Angeles, Bakersfield and Taft. Here Nature has painted with lavish hand a wide panorama of peaks, canyons, rivers, ver- dant hills and valleys. THE MILLER RUBBER COMPANY, Dept. A-156, Akron, Ohio Makers of Miller Red and Gray Inner Tubes —the Team-Mates of Uniform Tires Also Miller Sargeons Grade Rubber Goods—for Homes as Well as Hospitals TO DEALERS: Your territory may be open — write us They travel an average of 153 miles daily That's more than 37 times around the world. a combined distance Parlor Car Comfort Next time you visit California don’t miss this enchanting trip—made in parlor car comfort in an Eldorado stage running on buoyant Miller Cord Tires. All Millers are uniform because their workman. ship is uniform, The Eldorado tests have reaf firmed it. You con get these championship tires —but only from the authorized Miller Dealer. If you don’t know his name, write us. Miller GEARED-TO-THE ROAD UNIFORM MILEAGE comicbooks.com