Life, 1919-06-19 · page 6 of 42
Life — June 19, 1919 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes the Victrola, a phonograph manufactured by Victor Talking Machine Co. in Camden, New Jersey. The ad's headline—"Music that is more than a memory"—emphasizes the novelty of recorded music as a permanent home possession. The central oval illustration shows an opera/concert scene, flanked by figures labeled "Caruso as Canio" (left) and "Gluck as Noldi" (right), referencing famous opera singers whose recordings were available. The bottom section displays numerous female performers, likely opera singers whose voices could be purchased on Victor records. The "His Master's Voice" logo appears in the corner. The ad promises customers access to world-class performances without attending live events—a significant technological innovation for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gluck as N Caruso as Canio USIC that is more than a memory The Victrola makes the opera and the concert more than a fleeting pleasure. It brings them right into your own home, there to be enjoyed as your permanent, priceless possession. You can have encores without number. You can hear the interpretations by the very same artists who won your admiration at the opera or concert—for the world’s greatest artists make records for the Victrola. Victors and Victrolas $12 to $950. There are Victor dealers everywhere, and they will gladly play any music you wish to hear and demonstrate the Victrola. Saenger Voice Culture Records are invaluable to vocal students—ask to hear them. Victor Talking Machine Co., Camden. N. J., U.S.A. Important Notice. Victor Records and Victor Machines are scienti coordinated and synchronized in the processes of manufacture. and use, one with the other, is absolutely essential to a perfect reproduction. New Victor Records demonstrated at all dealers on the Ist of each month comicbooks.com