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Life, 1919-06-19 · page 40 of 42

Life — June 19, 1919 — page 40: what you’re looking at

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Life — June 19, 1919 — page 40: Life, 1919-06-19

What you’re looking at

This page satirizes Prohibition-era panic about intoxicants. The main article mocks moral crusaders by inventing an absurdly overwrought crisis: wild mushrooms growing across America that cause intoxication. Characters like "President Jellybean" and "Councillor Mushe" are caricatured as hysterical officials whose theatrical outrage ("Heavens to Betsy!") over this ridiculous "menace" parodies real temperance activists' breathless warnings about alcohol's dangers. The joke targets how reformers invoked apocalyptic language about intoxication's spread, treating it as an unstoppable plague. By making the threat comically absurd (naturally-occurring psychoactive mushrooms) yet treating it with the same gravitas as actual Prohibition debates, Life magazine ridicules the overwrought moralism of the anti-alcohol movement. The remainder advertises barometers, cigars, and other products—typical magazine filler.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“What does the . Barometer say?’ HE daily question in more and more omes all of time. Because in- creasing thousands recognize the barom- eter as an accurate method of foretelling the weather. What you do tomorrow depends upon what the weather does. You'll quickly get the habit of consulting the barometer regularly and planning tomorrow's pleas ure or business by what the barometer - “Lycos Aneroid Barometer No 2282 is an Ancroid (without liquid) barometer. 1 barometer adjustable for th ny locality up to 3500 feet. Scien- accurate. Handsome brass case caler can’t supply the Tycos Barometer, or will not order for you, specify dit to you at one ry Price in Canada gad the far west proportionately bigber Taylor Instrument Companies ROCHESTER NEW YORK 4 106 (in stamp pooklet, *° Practical $ for Am aster GEST DRE A New Source of Evil (Continued from page 1094) tensely. “We are menaced by a new and terrible—ah—menace! While we sit here complacently, there are in this broad and corrupt land thousands upon thousands and millions upon millions of sources whence our young men and our young women can obtain the most powerful of intoxicants! The assemblage sat as though stunned. President Jellybean, a man of strong words and determined action, ground his tecth together and hoarsely muttered expletives which proved that he had been shaken to the very ¢ “My gracious goodness!” he rasped, “what do you mean, Mushe “To mean just what T say,” continued Mushe in a trembling voice. “In spite of our efforts, there still remains in this country an agency whence our man- hood and womanhood can weaken their bodies and debauch their brains with intoxicants. With intoxicants, 1 say!" Councillor Mushe's reedy voice broke, and beads of perspiration stood cut on his pallid brow “Heavens to Betsy!” raved Presi- dent Jellybean with such ferocity that his muttonchop whiskers trembled vio- lently, “Let us hear the worst, Mushe! Tell us all! “Very well,” said Councillor Mushe, mopping the palms of his hands on soiled handkerchief. “1 will conceal nothing, It has recently been discov cred that wherever mushrooms grow, from Da- kota to Lonisiana, there are certain Without the expenditure of « single cent, a ma from Oregon to Maine mushrooms that intoxicate. can eat one of those intoxicating must rooms and become as intoxicated as though he had just absorbed ten high- balls and a bottle of champagne. He can gulp down a single one of those insidious things a as hilari ous as a coal-passe: n Saturday night in the long ago. He can see pink mels and green seagulls and orange automobiles ¢ be jolly and happy anc forget all the troubles of the Exclusive Havano Cigar MADE IN BOND U.S. GUARANTEE PAD THE WHITE STAMB ON CACH BOx— STANDS “CuEsta- ‘Reve TAMPA — since 884 -; “HAVANA —for vacation days Distinctive charm of de- sign, sheer, cool softness of texture and quality that sustains most vigorous ath. letic wear, are combined for men of taste in Sith Shitings’Nlen At all the better shops, teady to wear form; or made to your measure by any cus- tom shittmaker. EMPIRE SILK COMPANY Makers of Empire Silks 315 Foarth Avenue New York The Best for Repairing Glasswa | Crockery haum, Furniture, | d Cues, &. Use Major’ s Cement bs At all dealers. Rubber and Leather two separate kinds “Sweet spirits of nitre! President Jellyhean, moved al yond expression, But there were others cap, coping with the situation. “ M dent! Mr. President!" shrieker cillor Graydust, hopping wildly down, “I move that we take it steps to mak possess, pick, look at, have for expose for exhibition any member of the mushroom family.” “But,” protested Councillor Whys- sale or comicbooks.com