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Life, 1919-06-12 · page 44 of 46

Life — June 12, 1919 — page 44: what you’re looking at

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Life — June 12, 1919 — page 44: Life, 1919-06-12

What you’re looking at

This page is primarily **advertising and editorial content**, not political satire in the traditional sense. The main cartoon depicts a naval exchange: a "Sea-Goin' Gob" (sailor) questions a Chief Yeoman about a silver chevron on his arm. The Chief jokes that he accidentally stuck his finger with a pen point yesterday—a humorous deflation of what should be an official military insignia, suggesting the Chief got his rank marking through accident rather than achievement. It's gentle humor mocking bureaucratic absurdity. The page is dominated by product advertisements (X-Liquid radiator fluid, Ginger Ale, diamonds, "Mum" deodorant, horse nails) and an editorial piece from "Life's Literary Bureau" satirizing the magazine's claimed influence over American literature—pretending Life controls publishing through writers' unions and novelist associations. This is self-promotional satire, likely tongue-in-cheek boasting about the magazine's cultural authority.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HE EXPERIENCED car owner never sends a leaky radiator to the repair shop— He has found that “X" LIQUID repairs leaks more scientifically than’ soldering—does a better job in about 10 minutes—and saves up to $25 in repair bills. Often other parts of the cooling system leak— the pump, gaskets, connections, etc. "X’ Liquid makes every part watertight, It even repairs a cracked cylinder wall so that it stands 2,000 pounds pressure. At the same tlme “X" LIQUID repairs leaks it also loosens all Rust and Scale, It absorbs all the free oxygen in the water and prevents new Rust from forming. The lime and magnesia in water can't form new Scale with "X" present. In this way the cooling system is kept nearly perfect. Oil is saved, COOLING IMPROVED, and the engine performs better. ™ Not a Radiator Cement! Don't confuse "X” LIQUID with cements or flaxseed meals in powder of liquid form, Be Safe, Get ti only ‘sclentific process for permanently. repairi cooling systems--and making them LEAKPROOF — RUSTPROOF—SCALEPROOF. STANDARDSIZE, $1.50 Willdoa$25 Repair Job! FORD SIZE. -75¢. Willdoa $10 Repair Job! At your dealer's ~or shipped direct on receipt of price. Wiite for the FULL STORY “the Wonderful Liquid. bad, id Laboratories Boho eee ict Street water cooling systems TEAKPROOF- RUSTPROOF: SCIEOOF CANTRELL & COCHRANE THE STANDARD Ginger Ale OF TWO CONTINENTS Order by the dozen for use at home LIFE’S Literary Bureau HE extent of the new literary move- ment in this country—started by us is not fully understood, It is only a short time hence when we shall pra cally control the entire literary o We have succeeded in this by the liberal terms we offer to all new writers, by o broad sympathies and by our acquain tance with the needs of editors Up to the present time, the authors of this country—more numerous than any other class—are about the only large body of citizens not thoro It is only a question short time, however, before this condition will he remedied A joke writers’ union has just been formed, under our supervision. Here fter joke writers will work only eight hours a day, and will take Sunday off The rates for jokes will be uniform. We urge all joke writers who have not yet come in to do so at once, After the first of the month no jokes will be accepted by any editor from writers not having a union card. The American Association of Novel ists is being organized, with headquarters in our office. The reforms in this field are evident. Our ai 1, To have whatsoever novel written. ter by whom, promptly published All royalties in advance. This reform will do away with the great force of readers now employed by every publisher, and the saving will en able them to publish every novel. sub- mitted, regardless of merit. It is a well known fact that many of our best novels were rejected first by numbers of pub lishers. It is therefore estimated that those rejected there my an occasional one that will sell a hundred thousand copies or more, paying for all the others. This means a great impetus to the pub: lishing trade. It means steady employ ment to a large number of writers. Ir Sea-Goin’ Gob: sav, chine, wHat’s THE IDEA O' THE SILVER CHEVRON ON THE RIGHT ARM? Chief Yeoman; wouxpsteire! stuck MY FINGER WITH A PEN POINT YESTERDAY! =DENGDS: From JASON WEILER&SONS, Boston. Mas PRICES ON oTUER bLsNOND RtSes Cearat - + $31.09 ‘S0.00) carat + earat . 5 vearat | Udesired, rings will be sent C.0.D. of to your bank with privilege of examination. Our diamond guarantee for 5 years'full value goes with every purchase WRITE TODAY FOR THIS Ce VALUABLE BOOK ON HOW TO BUY DIAMONDS + beautifully (thes Jason Weller & Sang 371 Washington Street, Boston, M Diamond Importers since 1876 Foreign Agencies: Paris, London and Amuterdan as easy touse as to soy takes all the odo out of perspiratio A little “SMum”’ applie after the morning bath preserves the soap-and-wa ter freshness of the skin al day long. ‘Mum’? is harmless t skin and clothes. ¢ at Drug and Department Stores or by mall s postage and War Tax paid, on receiptol “ Mum" is a trade mark reg, in U. S. Pe 03 “Mum”Mfg Co 1106 Chestnut St Phil The Safest Horse Nail to use is the one which does not eplit or crimp under the hammer blows. Capewell nails are made of the very best praizal, “They neither slit oor ern. They (10 bel too. Be sure and have these nails used in shoeing your horses. It pays. f THE CAPEWELL HORSE NAIL CO. HARTFORD, Ccomicbooks.com