Life, 1919-06-12 · page 40 of 46
Life — June 12, 1919 — page 40: what you’re looking at
What you’re looking at
This page combines advertisements with political messaging. The top features ads for Arrow shirt collars and Pall Mall cigarettes—typical commercial content for the era. The substantial middle section is a statement by *Life* magazine defending itself against the "Burleson Government." Albert Burleson, Postmaster General under President Wilson, had implemented controversial postal rate zones that increased mailing costs for Western and Southwestern states. *Life* uses this as a platform to boast that despite wartime inflation, labor cost increases, and material shortages, the magazine has kept its subscription price stable at five dollars annually. This reads as both a complaint about Burleson's policies and a marketing pitch: *Life* is positioning itself as consumer-friendly and patriotic by absorbing costs others passed along. The bottom image, captioned "How to Get Into a Canoe," appears to be a humorous illustration, though details are unclear in this reproduction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TROY TAILORED SOFT COLLARS are made of selected fabrics in smart styles possessing exclusive {eatures that assure easy laundering. good fit and long service. Cluett Rabodyé C N.Y Cfamous Cigarelles Where particular people congregate Plain &nds The Burleson Government finds it necessary to discriminate against citizens who live in the Western and South-Western States. Lire does not discriminate against its readers in those States. In Spite of the absurd Burleson zone law which, after July first, will largely increase the cost of delivering mail to the Western and South-Western States ; In Spite of the largely increased cost of coated and super-calendered paper ; In Spite of the great advance in the wages of union labor affecting compositors, pressmen, feeders and binders ; In Spite of increased salaries, rent, and price of all materials, if did not increase its prices during the war and has not in- creased them since the war. Unless something unforeseen occurs the price of Lirr will remain the same as before, and uniform, regardless of cones. PER COPY TEN CENTS PER YEAR: United States and American Possessions Five Dollars Canada Five & 52-100 Dollars All Countries in Postal Union Six & 4-100 Dollars Strictly in Advance Parts of a Year at Proportional Rates HOW TO GET INTO A CANOE comicbooks.com