Life, 1919-06-12 · page 2 of 46
Life — June 12, 1919 — page 2: what you’re looking at
What you’re looking at
This is primarily a **United States Tires advertisement**, not political satire. The page promotes the "Royal Cord" tire brand, emphasizing that quality lies in internal construction rather than external appearance—comparing it to a watch where "the value is in the 'works.'" The ad emphasizes durability, structural integrity, and reliability of US Tires products for various vehicles (passenger cars, trucks, motorcycles, airplanes). The accompanying illustrations show cross-sections and multiple tire profiles to highlight engineering quality. There is **no political cartoon or satire present**. This is straightforward commercial advertising from *Life* magazine's June 12, 1919 issue, showcasing industrial American manufacturing during the post-WWI era when automobile ownership was expanding rapidly.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Their Real OST often the positive side of a thing is the inside. Your watch | —y is an example. You can’t tell time by fey a, the case. The value is in the “‘works” ae ; 2/~+ —the name—the reputation. * There is a big ‘“‘inside story’’ in the ‘Royal Cord’. A story of principles and fundamentals,—that treats of the heart and the vitals. Something you feel when you put on your power. It explains why the ‘Royal Cord’ is a good tire—tells how we build a bul- wark as a base—how we enforce live- “LIFES tims iets Value is in Their Insides liness, ruggedness, resiliency and phenomenal structural strength. The‘Royal Cord’ is made differently —modelled and molded differently. Which makes a difference in life and wear and service—a difference in dol- lars to the motorist. No soft spots—no weak points—no crudities—no structural defects. A truly perfected product, built with an excess of care, zeal, skill and—con- science. And it is as good as it looks. For passenger and light delivery cars—‘Royal Cord’, ‘Nobby’, ‘Chain’, ‘Usco’ and ‘Plain’. Also tires for motor trucks, cycles and airplanes, United States Tires a Tires ( © *Royal Cord’ one of the five yo 2, YO MAE ; 7 Comicbooks.com