Life, 1919-06-05 · page 42 of 46
Life — June 5, 1919 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. It contains two commercial advertisements and one cartoon. The left side advertises **Belber Trunk & Bag Co.** luggage, featuring a kit bag and explaining quality standards to consumers skeptical of dealer claims—a practical pitch about materials and construction. The right side advertises **Milo Violets** perfumed candy (25¢ for a box). The small cartoon at the bottom depicts an **absent-minded professor** arriving late to his own wedding at noon, oblivious to the commotion inside the church. This is a gentle comedic gag playing on the stock character of the scatterbrained academic—a common trope in early 20th-century humor. The joke requires no specific historical context; it's simply wordplay on distraction and social embarrassment, meant to amuse readers between advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SS =— \VELING GOODS How to Judge the Value of Hand Luggage EW people can tell what a bag is worth as it stands in the store. A word of advice from the dealer is helpful—if he knows the facts, or is interested in telling them. But many a dealer cries up his “specials” so hard that he has nothing left to say about the merits of teally good merchandise. Now here is just one example of the kind of thing you should look for—the standards of material and construction that make a Belber Bag so well worth while. Belber Kit Bag No. 445. Very high grade kit bax. also Known as “army kit."” made of five ounce hand boarded cowhide, collapsible frame, heavy linen lining. ‘The mountings and studs are gold plated, Price 715 Other models, $10 to $100, Such values are worth looking for. Fortunately one does not have to look far. The Belber dealer in your community is likely to be the leading merchant—the store where the better class does its purchasing. A good man to know. THE BELBER TRUNK & BAG CO. Tretargeat manafecturere af Wardrate Trunks, Trunts, Rage and Suitanta in the World PHILADELPHIA, PA. Sales Offices: New York, Priladelphia, Pittaburgh, Chicago, Minneapolis, San Praacisce, Factories: New York, Peiladelphia, Woodbury, N.J., Caicage, Oabhosh, Wis, Deleately ae ~ Gold Tipe 25 fer IO Box De Luxe of? 100-$25¢ 5 OP, your dealer eannot supply y jou. Write 5 a ~1790 Breachoay, vow York. THE ABSENT-MINDED PROFESSOR, WHO WAS TO HAVE REFN MAR RIED AT TWELVE O'CLOCK, 1S WONDERING WHAT ALL THE | XCITE* MENT AT THE CHURCH 1S ABOUT comicbooks.com