Life — June 5, 1919 — page 2: what you’re looking at

What you’re looking at

# Analysis This is a **cigarette advertisement**, not satire or political content. It's a straightforward 1920s-era marketing page for Omar Turkish Blend Cigarettes by the American Tobacco Company. The ad features a golfer smoking after a round, paired with the slogan "When a Cigarette Tastes Sweetest." The accompanying text emphasizes the product's "aroma" and plays on the marketing concept that specific moments enhance cigarette enjoyment. The image shows a man in golf attire (flat cap, period clothing) in a contemplative pose—the lifestyle marketing typical of early tobacco advertising. Omar positioned their product as a premium choice for leisured, affluent consumers. This represents pre-regulation cigarette advertising before health warnings became mandatory.