Life, 1919-06-05 · page 2 of 46
Life — June 5, 1919 — page 2: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not satire or political content. It's a straightforward 1920s-era marketing page for Omar Turkish Blend Cigarettes by the American Tobacco Company. The ad features a golfer smoking after a round, paired with the slogan "When a Cigarette Tastes Sweetest." The accompanying text emphasizes the product's "aroma" and plays on the marketing concept that specific moments enhance cigarette enjoyment. The image shows a man in golf attire (flat cap, period clothing) in a contemplative pose—the lifestyle marketing typical of early tobacco advertising. Omar positioned their product as a premium choice for leisured, affluent consumers. This represents pre-regulation cigarette advertising before health warnings became mandatory.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHEN IT’S A GOLDEN DAY FOR GOLF After you’ve played a bully round— and think you'll stop and look a bit—and listen too—near the first tee perhaps— then a cigarette’s aroma tastes the sweetest—and You naturally smoke OMAR OMAROMAR spells aroma—the very name is redolent with aroma. ‘Aroma Makes a Cigarette”’ They've told you that for years BESET Ota wg al the Pe and th e Bet tor ss Ponca —