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Life, 1919-05-29 · page 32 of 42

Life — May 29, 1919 — page 32: what you’re looking at

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Life — May 29, 1919 — page 32: Life, 1919-05-29

What you’re looking at

This page from *Life* magazine contains several short humorous anecdotes and a full-page advertisement for Life Savers candy. **The Cartoons/Jokes:** The text pieces mock recognizable social types: the pompous know-nothing ("Old Codger"), the outdated person ("Nebuchadnezzar" reference suggests someone clinging to old ways), and—most notably—wartime profiteers who exploit shortages (the "lawn mower" joke references someone getting ahead unfairly). These reflect post-WWI frustration with profiteering. **The Advertisement:** The Life Savers ad uses clever wordplay ("hole-ly unnecessary," "hole roll") to market the candy as a cure-all for modern ailments—high blood pressure, fussy children, indigestion. It's satirizing the era's tendency to medicalize everyday discomforts and treat candy as quasi-medicinal. The ad's humorous tone suggests *Life* magazine itself is gently mocking this marketing strategy even while publishing it. The page blends satirical commentary on social pretension and war-era opportunism with period advertising that seems absurd by today's standards.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

to Canada, 5 opply to Lire, Rolls House. Their Appearance “Tt 1s remarkable,” philosopessimisti- cally said the Old Codger, “ that tt who does not know much of anything and knows that little all askew, usually assumes the tone and attitude of one who knows everything and is aware that when he departs this life wisdom will die with him. This appearance is most often found in horse doctors, gro “store sages and trifling sons-in-law, such as mine.”—Country Gentleman. A Back Number “ Nebuchadnezzar is in a state of high indignation,” exclaimed one attendant “What has happened?" other. “When he went out to cat some grass this morning he found a profiteer had inquired an- Leen ahead of him with a lawn mower.’ —Washington Star. Wise men say that if we could see ourselves as others see us, we wouldn't believe it. —Tit-Bits, sl every Thursday, simi and British Possessions, Title re vance. A postage to forei ngle current copies, 10 cents. 23 cents, The tert and i are copyrighted, Oe a DAWESNVER gu eee as Buildings, Fetter Le He: If I stole a kiss would you scream for your parents? Sue: No, not unless you wanted to kiss the whole family HOME PORTRAIT OF A MAN WHO MADE A FORTUNE —Nebraska Awgwan ON A PATENT CIGAR LIGHTER United States, Patent Office the Postal Un Back number Issues prior to 1910 For London. St.04 ter thre in Great Britain The Time-Keeper A sailor who was spending the eve of his life in the country, was very p of his watch, which for nearly years had never once gone wrong Early one morning he rou who was staying with they set out to see the sun * host kept consulting first his wateh then a calendar which ga of the sun's rising and setti There was a long wa vague dawn. Present! with his forefinger, the sa “Tf the sun ain't over t minute a a half, he'll be late. -Tit- Bits, What Could Be Simpler? “Why do you always type your letter old top?” “Saves brain-fag, typ the jolly old ¢ you are!"—Passing Show To the small boy th flagrant injustice than a tax on water and none on castor oil. —New York Sus, ers in Gr in the world Breams Buil: d unless ace if responsible Notice of change of address shoula reach this office ten days pri EF, C., England, isme to be afected. 66 ; i eer) One every five minutes “It's proberly only a little indispepsha— give her one of these Life Savers.” Bills for pills for trifling ills become hole-ly unnec- essary when you get the Life Saver habit. When your blood-pressure rises, take a Life Saver and cool off. When children are cross and fretful, give them Life Savers. Pure sugar and pure flavors, everything good in Life Savers. A hole roll fora nickel anywhere, any time. uine Life Savers. Be sure to get gen- You can tell them by the little round hole that goes clear through. THE CANDY MINT WITH THE HOLE Four Holesome Flavors PEP-O-MINT WINT-O-GREEN C CL-O-VE LIC-O-RICE Pa