Life, 1919-05-22 · page 38 of 42
Life — May 22, 1919 — page 38: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than editorial satire. The page contains four distinct ads: 1. **Monroe Arrow Collar** — Features a portrait of a man in profile advertising a detachable shirt collar with fashionable "cutaway, knot-framing space." This was a major collar brand of the era. 2. **Milo Violets** — Scented cigarettes with gold tips, priced at 25¢ for a box. 3. **Dr. Sheffield's Creme Dentifrice** — A tooth paste advertisement emphasizing cleanliness and modern dental science, established 1850. 4. **Martin & Martin Shoes** — Mail-order shoe service, priced $10-20, emphasizing quality and convenience for customers nationwide. The only cartoon element is a small illustration titled "The Pleasures of Life" showing three figures in period dress, but it's largely decorative filler between ads rather than satirical commentary. This page reflects early 20th-century consumer culture and advertising conventions—no political satire is evident.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COLLAR... the cutaway, knot-framing space now so fashionable CLUETT- PEABODY & CO: INC.:TROY-N.-Y. DELICATELY SCENTED-GOLD TIPS 259710 13S 58 Dept.MY. Seventeen Ninety Broadway fewYork The Pleasures of Life LEAN, sound, white teeth add to the pleasure of Dr. Shettield’s Creme Dentifrice, made by the oldest tooth paste manufacturers in America, as brightened the smiles of thousands. As efficient it is pure—formulated in accordance with the latest accepted theories of the dental profession. Leaves the mouth clean and wholesome with a nt aftertaste. We do not believe a better dentifrice possible at any price. DR-SHEFFIELD S< in stamps for a re tube, or 25¢ for | tric it ‘ Shemeld Dentitrice Company, 421 Canal Street, New York City. Martin @& Martin Shoe-Service-by- Post is as exceptional in its way as Martin & Ma service. Through this efficient mail se & Martin boots and shoes are being fitted to men, women and children in all pa and many foreign countries. If you ¢ stores, send for our fitting charts, which a accurate, and easily used. Martin &¥ Martin Shoes Are Priced at TEN to TWENTY DOLLARS iM artin & Martin shoes are th fi han Their elegance is the result « ical shoes to w t than some other shoes, but less per year than any oth Martin & Martin Fine Shoes and Hosiery for Men and Women New York: 583 Fifth Avenue & 1 East Thirty-fifth Street Chicago: 326 Michigan Avenue