Life, 1919-05-22 · page 34 of 42
Life — May 22, 1919 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content promotes Connecticut Automatic Ignition, a car starter system, using a technical explanation of how proper electrical circuits improve motor performance. The ad emphasizes safety—the automatic switch prevents harm if left on accidentally. A secondary section titled "In the Dark" discusses Post Office Department criticism: apparently someone sent a circular letter to 15,000 business leaders soliciting remedies for postal problems, but only two responses arrived. The piece satirizes this poor response rate, suggesting most recipients ignored it. The bottom features patriotic verse ("To Her!") celebrating a girl's loyalty to a boy who was loyal to his country—likely WWI-era content celebrating patriotic devotion. The remaining advertisements promote Boston Garter hosiery supports and Cuesta-Rey Havana cigars. No political figures or caricatures are present; this is straightforward early 20th-century magazine advertising and light editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ll World Ovey| | Quality First | Boston Garter weet iT GEORGE FROST CO.. BOSTON. maxens oF Velvet Grip Hose Supporters for Women, Misses and Children, Dee the circuit you have just made permit a free flow of current or not? The way your motor runs will tell you. If it spits and misses explosions from no apparent In the Dark cause, did it ever occur to you that your ignition circuit Pees mas might be so choked with resistance that not enough cur- rent can get through it to make an effective spark? That resistance was put there to reduce the amount of injury men inviting criticism which might be done should you forget to switch your ignition “off” service and asking the upon stalling your motor. remedy for any pos: fects. It is learned from HE. Post Office Depart nounces that it has mail lar letter to fifteen th Connecticut Automatic Ignition employs a switch which works . . ° : ° . reat) source that the only r automatically and prevents any harm if the switch is left “on”. All swebed Wrote sonly"tworArords the current may be used to get a good spark. It is not necessary . i to compromise and lose efficiency. Fire Burleson The other fourteen th hundred and ninety-nine letters, it | seems, although addressed to some of | are now in the dead-letter office os HOUGH sticks and st ns break my bor ile Ignition in general and Connecticut Automatic Ignition in particular, is th reading. Yours he asking. Write the martyr who had Connecticut Telephone ric Company, philosophy through having 31 Britannia Street, Meriden, Connecticut many rsa regular, a to Lire. alone can hurt me.” To Her! z) Exclusive HE may be homely, she may be sweet. $ : Havana Cigar She may be short or tall; E ' SADE IN BOND. She may be rich, she may be poor, =RCEAD THE WHITE STAMP ON EACH BOX So here’s my hand, and here's my heart, And here’s my homage true! Here's Hip, Hooray ! to the girl { sing— Oh, be she stout or slim— The girl who was true to the boy who was true To the land that was true to him! comicbooks.com