Life — May 22, 1919 — page 3: what you’re looking at

What you’re looking at

# "The Brunt of the Burden" - United States Tires Advertisement This is primarily a **commercial advertisement**, not political satire. It depicts a supply convoy of 25 trucks traveling 25 miles per hour from Versailles to Paris—likely referencing post-World War I reconstruction efforts. The text credits First Lieutenant C. Glynn for observing how heavily-laden military transport vehicles tested tire durability across poor roads in difficult weather. The advertisement promotes "Nobby Cord" tires as superior for heavy-duty use, emphasizing their sturdy tread pattern visible in the large tire image. The "burden" in the title refers to the trucks' heavy loads during wartime logistics operations, positioning US Tires as reliable equipment for demanding military transportation—a common advertising strategy in the WWI-era period.