Life, 1919-05-22 · page 29 of 42
Life — May 22, 1919 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement for the Chandler Motor Car Company, placed in *Life* magazine (page 909). The page promotes the Chandler Six touring car at $1,795, emphasizing its quality, comfort, and affordability compared to competitors. The illustration shows a well-dressed couple admiring the vehicle, a typical marketing approach of the era. Key selling points highlighted: the "marvelous motor," spacious design, leather upholstery, glass curtains, and the claim that "fifty thousand Chandler owners" attest to its reliability. The ad stresses that despite its features, the price undercuts comparable cars. This reflects early-1920s automotive advertising, when cars transitioned from luxury goods to aspirational consumer products for middle-class Americans. The tone is earnest promotion, not satire. *Life* magazine carried such ads alongside its actual humor and social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
———————————SSSsS$S8900 CAANDLER SIX $(T95 Famous For Its Marvelous Motor AMERICA WELCOMES THE NEW CHANDLER TOURING HE new series Chandler touring car estab- lishes new ideals. It sets a new mark of y, refinement and comfort. And America elcomed it with open arms. The new Chandler Touring surpasses its fore- runners and contemporaries in beauty of line, in the comfort of its cushioning, in the nicety and rehnement of its customlike workmanship and in its lustrous finish. It is a big car. Its high hood i radiator, its broad cowl, its wide, deep doors it distinctive appearance. And It Rides—It Rides Like a Dream Nothing has been cut out to permit the delivery of this fine big touring car at the Chandler price. Indeed much has been added. Heavy beveled plate glass in back curtain. Clear vision side cur- tains which fit snugly and open with the doors. Detachable rear quarter-bow curtains. Outside door handles. Highest grade hand-buffed bright leather upholstery. And a score of other refine- ments that help complete an ideal car. Fifty Thousand Chandler Owners know, better than we can tell you, what a good car the Chandler is—how responsive, and power- ful and dependable and economical. The famous Chandler motor and the sturdy excellence of the | whole chassis make the Chandler notable among fine cars. Still, the price is hundreds of dollars lower than yor are asked to pay for other cars which might perhaps be compared with it. SIX SPLENDID BODY TYPES Seven-Passenger Touring Car, $1795 Four-Passenger Roadster, $1795 Four-Passenger Dispatch Car, $1875 Consertible Sedan, $2695 Convertible Coupe, $2595 Limousine, $3095 (AU prices f.0.b. Cleveland) Dealers in all Principal Cities and Hundreds of Towns CHANDLER MOTOR CAR COMPANY, CLEVELAND, O. Export Department: 1790 Broadway, New York Cable Address: “CHANMOTOR” comicbooks.com