Life, 1919-05-15 · page 7 of 50
Life — May 15, 1919 — page 7: what you’re looking at
What you’re looking at
This page contains a humorous short story ("Dippy Diplomacy") on the left, but the dominant content is a **full-page advertisement for Cat's Paw Rubber Heels** by the Foster Rubber Company of Boston. The ad uses comedic illustrations showing people in various situations—at an office, commuting, playing sports—arguing that rubber heels prevent fatigue and worn shoes. The central cartoon shows a group of men appearing to slip or slide, illustrating the product's grip and safety benefits. The humor relies on everyday workplace and travel frustrations relatable to 1920s readers. The ad emphasizes practicality: rubber heels absorb shock, prevent slipping, and keep shoes from getting muddy—concerns that would resonate with commuters and office workers of that era. The "Cat's Paw" branding and mascot give the product personality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
3 the office of the Direc- ral of Railroads, I intro- f and slid into the chair ted out. and I expect to go to the * T began, “and I wish s to the best road over ference,” he curtly no competition 1, and you will be disap- matter which one you speeted that,” 11 ened 1 “but Tt t you s so we could’ visit my Denver, her nephew in nin Cheyenne, her uncle in Salt Lake fis manner was impera- evidently are under the t we run our trains on er system. You must t line of travel, and visit r wife's relatives at ly chagrined, and meekly is the fare via the hty volume, he ’ Round-trip fare red and four dollars, and t obliged to return just be- hase a round-trip ticket. would rather you didn't.” 1 little high, aren't you?” he exploded. “Do you nrun these trains for noth- Vt you heard of our neat 1? Didn't you know: that (left me holding the sack? to buy seven tons of coal only yesterday | Hed to raise the wages of porters because he thre ita railroad of his own! ygance roiled me. “ Well, © to run your old train, ve ride on it or not, won't 1 defiantly now, I hadn't thought of replied in milder tones. ght back out and not go at etting almost hold. 1 scared. ced the money,” I followed IM tell you what I'l do— !l throw off the four dollars © two tickets; otherwise we ig his brow he repli with relief, “It’s a bargain!” Harry J. Williams. CUSHION HEEL fOsTER RUBBER, For Outdoor Sports m Don’t waste your energy Let your heels save you. Leather heels transmit the jar of every step through your spine to your brain. The end of the day finds you fagged, weary, nervous. Have a pair of Cat's Paw Rubber Heels put on your shoes—they will absorb the shock of every st=p you take. They will not let you slip—a little device called the Foster Friction Plug takes care of that. Learn the joy of walking easily, safely, comfort- ably. Indoors and out, for work and play, you'll like Cat's Paws—the heels that never slip—that have no holes to track mud or dirt. But be sure you ask for and see that you get Cat's Paws cATS PAW CUSHION RUBBER HEELS Black, white ortan. For men, women and children, All dealers. FOSTER RUBBER COMPANY 105 Federal St., Boston, Mass. Originators and patextees of the Foster Fricton Plug which prevents sippi comicbooks.com